Thumbs Up!

Social Media Campaigns, Technology Lab

Plaza Las Americas builds online audience offline, turning its property into Facebook Central to gain fans and public likes.

Plaza Las Americas had a lot of good news for its shoppers last year, and it chose Facebook as a central medium to deliver them. The Puerto Rican super-regional mall used the social media site to announce the arrival of nine new tenants last spr[...] Tactics Subscribers Read More...

More QR Codes, Fewer Sparks

Technology Lab, Technology News

The honeymoon phase is over and consumers’ attraction to plain monochrome QR codes is waning. Some marketers have a solution for that.

Despite their proliferation, the black and white images that were once emblems of digital innovation and held the promise of new and exciting customer experiences are already beginning to fade into marketers’ visual merchandising backgrounds. [...] Tactics Subscribers Read More...

Arm Yourself for the Battle of the Mind

Social Media Campaigns, Technology Lab

Branding and standout product promotions to battle the “store blindness” that a very digitized marketplace has triggered.

Let’s face it. Social media, and the Internet in general, are largely “blind” media. They can be frustrating, time wasting and inefficient. Entries and enquiries about wide-ranging but pertinent topics, products and services elicit countle[...] Tactics Subscribers Read More...

Does Your Online Presence Pass the Truth Test?

Social Media Campaigns, Technology Lab

Don’t kid yourself. Increasingly marketing-savvy consumers can spot phony shopper engagement, even online.

Ever heard of the “fakeosphere?” I’m sad to say it’s the fastest-growing marketing trend on the Internet. Yes, fake blogs (called "flogs"), fake Web news sites and fake testimonials. They look like the real thing, right down to comments [...] Tactics Subscribers Read More...

Fall Fashion Mashup

Social Media Campaigns, Technology Lab

Ala Moana is one shopping center that has decided to move on past the offline/online retail debate. It’s simply pursuing both at once.

General Growth Properties’ (GGP) Ala Moana center in Honolulu, Hawaii blended the online and brick-and-mortar environments last fall to create “Buzz Control,” a Twitter-based campaign that supported its Fall Fashion Event. Social media con[...] Tactics Subscribers Read More...

Gadgets For Cash

Social Media Campaigns, Technology Lab

By the end of 2013, some 717.5 million smartphones will have been shipped to consumers worldwide.

The predictions, which signal an annual growth of 45.1 percent in smartphone sales, come from the Worldwide Quarterly Mobile Phone Tracker study whose findings the International Data Corporation (IDC) recently released. This tells the story of c[...] Tactics Subscribers Read More...

The Smile Shop

Social Media Campaigns, Technology Lab

Billings Bridge Center gets a PR boost by positioning itself as the exchange dealing good deeds among friends and neighbors.

How much is a good deed worth? Tough to say, right? The marketing team at Billings Bridge Centre in Ottawa, Canada still gave it a try. This past May 26, they ran The Smile Shop, a pop-up unit where customers could swap their good deeds for cent[...] Tactics Subscribers Read More...

Bullying among Friends

Social Media Campaigns, Technology Lab

Children and youths accepted Arena Center’s invitation to rally and tackle issues of social media violence at an in-mall event.

Every time Croatian youths switch on their computers and hop online, there’s a very good chance that they’ll encounter violence. The odds are nearly one of five for those between the ages of 11 and 18. The statistic emerged from a study that[...] Tactics Subscribers Read More...

Triple-A Types

Social Media Campaigns, Technology Lab

Bollywood rom-com was the premise for Tata Motors’ scholastic investment program and associated contest.

Tata Motors has set the bar rather high for its Nano Student of the Year contest. Participants need to be academic, sporty, talented and socially aware if they are to have any chances of winning the top three prizes: a college scholarship worth [...] Tactics Subscribers Read More...

Get Your Clicking Finger Ready

Social Media Campaigns, Technology Lab

Mall stylist believes he’s got the inside scoop on how to spruce up anybody’s image, and he’s willing to share them for free with eight lucky shoppers.

Giovanni Amenta, the stylist for Canada’s Willowbrook Shopping Centre, is inviting customers to enter sweepstakes to win one of eight fall fashion collections, while the grand prize will include a style and image consultation with Amenta and a[...] Tactics Subscribers Read More...