French center uses Point2Vue online saga as to draw in shoppers, build following on Facebook.

The plot in this tire manufacturer’s commercial is somewhat predictable, but its delivery is what will make it memorable.

In the competitive digital economy today, the challenge to innovate becomes almost obligatory. Business, technology, and a new paradigm of transparency.

Digital butterfly chasing? Swap your net for a smartphone and a GPS-enabled app, and you might get why shoppers got into SM Supermalls’ high-tech event.

Saltspring Coffee scoured its Twitter threads then hit the streets to offer perks to unsuspecting yet deserving people.

Who needs cash when you’ve got the purchasing power of social media? You don’t at the Tweet Shop, the pop-up store that Kelloggs UK opened in Soho, London (UK).

Shoemaker’s artsy promotional film takes viewers on a journey to the rainiest place on earth to demonstrate its products’ best features.

Embracing and investing in mobile connectivity is key to retailers catching up to their customers.

The new generation of informed and hyper-connected consumers is changing the parameters of interaction with companies. Social networks and mobile technologies are at the forefront of these changes.

Students get their own mall app, which automatically enrolls them in University Town Center retailers’ loyalty programs.