Twitter on the Move

Technology Lab, Technology News

Social media site continues to expand its advertising platform. Messages, accounts and promoted trends that until now were available only in the U.S., the UK and Japan, will be available in Latin America

With 140 million users that send more than 400 million messages daily, Twitter is an ideal platform for online positioning of commercial products. Two years ago, the social network started to offer advertising systems that currently provide a po[...] Tactics Subscribers Read More...

12 Days of Parking

Customer Service, Services, Social Media Campaigns, Technology Lab

Mall of America counts down the days to Christmas with a social media contest to win free day parking and a mall gift card

Last December 13, holiday shopping at Mall of America (MOA) got a whole lot easier. That's when the top tourist destination launched "The 12 Days of Parking," a contest in which MOA reserved a dozen front-row parking spots to give away over the [...] Tactics Subscribers Read More...

Inorbit’s Big Leap

Social Media Campaigns, Technology Lab, Technology News

Inorbit Mall’s online marketing strides led to some coverage in the DNA Navi Mumbai and Mid-Day newspapers.

When Saurabh Benjamin became an Inorbit Mall Facebook fan last summer, he probably had no idea that he would be helping the Indian shopping center reach an important marketing milestone. But he did, becoming the mall's 100,000th fan on the socia[...] Tactics Subscribers Read More...

The Other Phone App Platform

Apps, Technology Lab

Mall of America chooses Google Maps Indoor smartphone feature so that customers can navigate its halls more easily.

Anything? Really?

Facebook, Social Media Campaigns

Letting shoppers pick their own competition prizes might sound pricey, but it could be the way to boost sales in the long run.

It might sound risky, but the Arc shopping center in Bury St. Edmunds, UK ran a competition last September that allowed customers to pick their own prize from any shop. “The Snap It, Like It, Win It!” competition took place on Facebook, w[...] Tactics Subscribers Read More...

Coupon Hounds, Grab Your Swords

Apps, Technology Lab

Adventures involving medieval characters, magical swords, wizards and dragons await players of the soon-to-be-released Coupon Quest mobile game, and savings too.

Coupon Quest, the brainchild of advertising specialists Ian Tuason (a professional copywriter and filmmaker) and Rachel Yu (a graphic designer), is slated to launch in the Apple App Store in March with the promise of giving new meaning to imbedd[...] Tactics Subscribers Read More...

The Tenant’s App

Technology Lab, Technology News

The Mallcom app gives mall management and retailers a two-way avenue to communicate in real-time.

Toolbox Marketing could have developed a shopping app. After all, the UK-based destination-marketing firm has spent the past 11 years assisting retail, investment and retail property clients across Europe in developing and implementing their pro[...] Tactics Subscribers Read More...

The Magic Number

Social Media Campaigns, Technology Lab

Grappa Group devised a metric that would allow marketers to set fan-base targets in relation to the size of their property. That optimal ratio: 0.2 percent fans per square foot. So, a 100,000 square-foot center should aim to get 200 fans.

The notion of social media performance remains a foggy one for shopping center marketers, but one UK PR and communications consulting firm is attempting to provide some clarity in the matter. This past March 1, London-based Grappa Group began[...] Tactics Subscribers Read More...

Group Buying Hits the Mall

Apps, Technology Lab

West Edmonton Mall is the first shopping center to partner with Malltip, a new site that brings Groupon-style daily deals exclusively to shopping centers.

Malltip will launch on October 1, offering retail, entertainment and hospitality promotions as a way to enhance the on-site experience at Canada's West Edmonton Mall (WEM). “We offer marketing support to our tenants and are always intereste[...] Tactics Subscribers Read More...

Got Klout?

Social Media Campaigns, Technology Lab, Technology News

The industry is increasingly adopting social media, and having a massive online presence isn’t necessarily better than having a meaningful one.

If you want a bigger following on Twitter, run an aggressive sales promotion that requires shoppers to sign on to the network to participate. Done. What happens beyond that is anyone’s guess. That’s the reality of social media. While the tec[...] Tactics Subscribers Read More...