Keywords to Mall Winnings

Monthly social media contest has shoppers checking in on kiosks in bid to instantly win $25 gift cards.

Habits can form quickly when they’re associated with potential winnings. If consumers are willing to pay for lottery tickets, then texting keywords to a sweepstakes short code should be no big deal. That’s all they need to do to enter Mic Ma[...] Tactics Subscribers Read More...

#FreeHolidayPR

Social Media Campaigns, Technology Lab

The Avenue at White Marsh customers cash in on gift cards for sharing its #HolidayMagicMoment on Instagram.

Would you pay $750 to have hundreds of shoppers build your online traffic? Right, rhetorical question. The marketers at The Avenue at White Marsh in Baltimore, USA, were happy to oblige when they celebrated the center’s 15th holiday season las[...] Tactics Subscribers Read More...

The Dubai Mall @Shoppers’ Service

Social Media Campaigns, Technology Lab

U.A.E. center’s Concierge Lounge staff use social media regularly to promote its locker, limo, porter, and business center services.

With more than 602,000 Facebook likes and 70,255 Twitter followers, The Dubai Mall can fairly claim that shoppers have its marketer’s ear. They’ve also got plenty of opportunities to request and receive a high level of service, thanks in par[...] Tactics Subscribers Read More...

Westfield Fashion TV: Watch & Learn

Social Media Campaigns, Technology Lab

Model Portia helps drive shopper engagement and showcase retailers in interactive Monochrome style video.

If you had to narrow down your social media must-do list to just one modus operandi, it would have to be engagement. Westfield UK seems to be following that logic with its multimedia fashion content. The Spring Summer 2013 Trends installment of [...] Tactics Subscribers Read More...

Emporia’s Soft Facebook Launch

Facebook, Social Media Campaigns

Social network remains mall’s promotional platform of choice to engage customers well past its opening.

Long before it opened Emporia in October 2012, Steen & Strøm had already developed a following for its Swedish mixed-use, super-regional center. That was thanks to a soft launch that it orchestrated on Facebook. Emporia joined the social net[...] Tactics Subscribers Read More...

Marmite Anyone?

Social Media Campaigns, Technology Lab

Robbie Williams, Leona Lewis among top acts taking the stage in Unilever show to jump-start the holidays and promote Marmite Gold.

Love it or hate it, the Marmite spread is a British classic. So last holiday season, the Unilever brand took its “rightful” place: center stage at the official Oxford Street Christmas Lights switch-on party in London to celebrate the launch [...] Tactics Subscribers Read More...

Shoppers Send Virtual Hugs via Facebook

Facebook, Social Media Campaigns

Facebook fans send out some love online for mall “huggers” to deliver to mall shoppers.

No need to give up on the warm and fuzzy side of Christmas, just because you’re in the Digital Age. Boulevard Shopping in Brazil made that case last year when it implemented a community relations program that delivered real hugs to mall shoppe[...] Tactics Subscribers Read More...

Ocean Terminal Creates Digital Advent Calendar

Social Media Campaigns, Technology Lab

Shopper Traffic up, thanks to month-long online promotion run on Twitter, promoted on Facebook and mall website.

Advent calendars normally mark the 25-day countdown to Christmas, but Ocean Terminal reimagined the tradition last year. The Scottish center developed a digital advent calendar that would offer shoppers 34 daily retailer giveaways over four week[...] Tactics Subscribers Read More...

Leasing Pins

Social Media Campaigns, Technology Lab

Online image galleries can do more than deliver eye candy at the start of a new fashion season. They can help improve your vacancy rates, too.

Pinterest is a no-brainer in fashion marketing, but it can be just as useful to promote a shopping center’s leasing developments. The Grove in L.A. uses the social media site to announce its leasing deals to shoppers. It created a “Coming So[...] Tactics Subscribers Read More...

Getting the Most of Facebook Ads

Facebook, Social Media Campaigns

Don’t waste your money on sidebar ads that just introduce your products. Use the space as calls to action and motivate your audience to start shopping.

The long-term goal of every product advertiser is simple: sell more products. When a customer to makes a purchase, they go through all the phases of the purchase funnel, a theoretical representation of all the cognitive events that leads a perso[...] Tactics Subscribers Read More...