Pre-roll ads will give you the best value, but programmatic direct offers the best viewability rate.

SocialCentiv’s Bernard Perrinne shares his four top tips for making progress on social networks.

Overshadowed by run-up to holiday season, fall weddings could be untapped source of fashion sales. This Canadian department store chain is giving it a go.

Former Spice Girl turned fashion icon and designer has a split-content website that delivers two completely different online shopping experiences.

Campaign includes short film shot on location at Lyndhurst Castle and Harriman Estate in New York, and 60-page luxe fashion book.

Goody bags are fashion show staples. That’s not necessarily a good thing if many of the beauty products they contain end up lost in the bottom of drawer or, worse, in the trash.

Flexibility, increased efficiency and support for IT innovation among cloud computing’s biggest benefits.

Three myths might be preventing your shopping center from reaping the benefits of online marketing and e-commerce, ultimately limiting its profitability.

British actor Gary Oldman wants you to stop paying attention to slick ad copy and celebrity endorsements, and start listening to the Internet to form your own opinions about tech products.

The attitudes and habits of the generation that has grown up accustomed to technology and the digital world demand new communication strategies from corporations.