Take the Super Bowl Ad Personality Test

Brands will pay as much as $5 million for a 30-second chance to grab your attention.

In just a few weeks, fans of American football will grab their favorite pub food and snacks, find a comfortable seat and take in the action of Super Bowl 50. Between now and then, they’ll have settle for the usual debates around which two team[...] Tactics Subscribers Read More...

Purina Returns to Millennial Favorite, Puppyhood

Technology Lab, Viral Advertising

BuzzFeed gets to the heart of a matter of importance to Purina’s Millennial audience: how to approach adulthood.

Ever wonder how things went for little Chloe and her owner, Max, after Purina's first Puppyhood video? The saga continued briefly on one of Purina's YouTube channels, but this month it's back with its original partners at BuzzFeed for a very spe[...] Tactics Subscribers Read More...

GoldieBlox Doubles Down on Girl Power

Technology Lab, Viral Advertising

Video highlights female role models from 5 to 82.

Toy company GoldieBlox has been big on girl power since its launch in 2012. It's new campaign takes that a step further. Fast-Forward Girls 2015 not only celebrates the real role models paving the way for today's young girls, it also celebrates [...] Tactics Subscribers Read More...

Mog Returns for Sainsbury’s Christmas Ad

Technology Lab, Viral Advertising

The clumsy storybook cat is resurrected for the holidays.

Sainsbury's 2014 Christmas ad was panned by many as a mistake: the brand made use of the story of the Christmas truce of 1914 in what some considered a crass, commercial manner. This year, the retailer has taken a safer path. It reached out [...] Tactics Subscribers Read More...

‘Fierce’ Barbie Ad Catapults Moschino Collaboration

Technology Lab, Viral Advertising

Buzz builds around a Barbie ad that challenges the brand’s gender norms.

Just in time for the holiday season, Barbie has a an exciting new look: a full, designer Moschino outfit, accessories and all. It is, in a word, fierce - and that's also the word that everyone on social media is using to describe the ad for the [...] Tactics Subscribers Read More...

John Lewis Has Competition for Its Annual Holiday Ad

Technology Lab, Viral Advertising

£700 parody goes up against £7 million Christmas production.

John Lewis always makes a statement with its annual Christmas ad, and this year is no exception. The retailer spent a reported £7 million (approximately US$10 million) to create an award-worthy short about a little girl reaching out to the man [...] Tactics Subscribers Read More...

Barbie Reimagines Possibilities for Girls

Technology Lab, Viral Advertising

The toy brand finds a new approach to empowering its audience.

Recently, we've seen a spate of ads that build an audience by offering empowering messages to young girls and women. Dove, Always, and Goldieblox have all run successful ad campaigns on that principal. Now there's a new contender in the empowerm[...] Tactics Subscribers Read More...

Target Treatster: Kid Treat or Parent Trick?

Technology Lab, Viral Advertising

The American department store is inviting families to vote for their favorite Halloween spots, but there’s a catch.

Target has launched Treatster.Target.com, a micro-site where families can explore their town’s best trick-or-treating spots. Once they’ve enabled the location services in their Web browser, they can view and endorse other people’s Hallowee[...] Tactics Subscribers Read More...

Tesco Gets Spooky for Halloween

Technology Lab, Viral Advertising

The grocer scares shoppers, then helps them with spooky tips for DIY Halloween décor.

Grocers usually focus on Halloween treats: the candies and chocolates that fill trick-or-treaters' bags on All Hallow's Eve. For its latest ad, however, Tesco goes straight for the tricks, creating a "spookermarket" that's far too spooky for us.[...] Tactics Subscribers Read More...

Doe As Barras Turns Wasted Space Into Opportunity

Technology Lab, Viral Advertising

Agency puts the dreaded YouTube black bars to good use.

If you've ever uploaded anything from a phone camera onto YouTube, you've probably encountered the dreaded black bars. Filming vertically seems entirely natural on a phone, but video sites simply aren't designed for vertical videos. Black bars a[...] Tactics Subscribers Read More...