Tactics Online: The Next Chapter Begins

There are a lot of parallels to draw between the retail real estate and publishing industries. Both were said to be condemned to a slow death years ago, reportedly afflicted with an incurable case of ‘Internetitis.’ Both have proven that the diagnosis was perhaps a little premature.

True, the growth of the Web and all of the new business concepts and consumer habits that it has produced have had a significant impact on both sectors, creating new and ever-changing challenges. However, they’ve also brought incredible opportunities for innovation and growth, even greater productivity. Consumers still want to shop and enjoy brick-and-mortar environments that suit their evolving needs, and shopping center developers are keen to provide them. Tactics is there to cover that evolution.

After more than 20 years delivering marketing and management news and ideas to shopping center professionals around the world, Tactics has re-launched as a weekly online news platform that we hope will prove to be as responsive as the industry on which it is focused. It comes with a desktop platform, a mobile website version, and a dedicated app for iPhone and iPad.

Aside from our ongoing commitment to sharing the very best ideas for corporate and center-based marketing directors, we have broadened our spectrum to also cover development news and other aspects of commercial real estate management. It’s the Tactics you know and have come to trust, only better.

Over the next few days and months, you’ll discover a number of features that will be sure to be keep you informed, inspired, and motivated to lead your industry to new creative and productive heights, in a way that keeps shopping centers connected to their communities and growing in a sustainable way.

Just if you’re wondering, we won’t entirely abandon our print publishing roots. In addition to full access to our online platform, Tactics subscribers will also receive quarterly print edition focusing on Advertising Campaigns & Strategies, Holiday Marketing, Retail Technology, and Shopping Center Business.

I invite you to take a tour of the new Tactics platform, then come back every week for the latest news, industry event updates, preferred supplier offers, and more.

As always, we welcome your ideas. Stay in touch, e-mail us and follow us on Twitter @TacticsMag.

Myriam Beaugé, Editor-in-Chief