BCSC Purple Apple Marketing Awards, Shopping Center Business

Get Your Own Purple Apples

Awards for effective shopping center marketing will be handed out in London in May.

By Tactics

Get Your Own Purple Apples

Calling all retail marketers in the UK, Republic of Ireland and the Channel Islands: It’s time to closely examine your body of work from the past year and pick the top programs to enter into BCSC‘s Purple Apple Marketing Awards 2016. Presented each year to recognize effective shopping center marketing, the awards program is now officially open and BCSC is offering plenty of support to would-be entrants.

For starters, until February 3, you can connect with the council’s award program mentors who will help you navigate the application process for free—access and download the necessary form here. Then there is the practical guide that’s available on the program website, where you’ll also find a recap of the different entry categories and conditions, creative file template, results/ROI document, and links to the past two years’ winner rosters.

Some key dates to add to your diary:

  • February 3: Mentor Deadline Date
  • February 17: Entry Deadline Date, excluding Personal Achievement Categories
  • February 24: Entry Deadline Date for Personal Achievement Categories only
  • March 7-9: Judging Days
  • May 5: Purple Apple Marketing Awards Dinner

For more information, please e-mail Stacey Marney or call +44 (0)20 7227 3463. If you are interested in sponsoring this year’s awards, e-mail Brian Green or call +44 (0)20 7227 3462.

Best of luck and do let us know if you end up winning an award!