Contributors
About the Author
Barry Urquhart
Barry Urquhart, managing director of Marketing Focus, is a business strategist, consumer behavior analysts, marketing consultant, author and international conference keynote speaker. Among his popular customized presentations are Future-Proof Your Business and Changes, Challenges and New Opportunities. Contact him at:
Urquhart@marketingfocus.net.au or visit www.marketingfocus.net.au.
Barry Urquhart is also on LinkedIn.
Marketing Segmentation: Be Careful…And Sensitive
Differentiation is an important concept in marketing. So too are segmentation and categorization. However, each can have a limited and, in some instances, limiting role to play. Like most things, the initial principles and applications are being progressively superseded and rendered obsolete. It is a common phenomenon in the current dynamic, digita [...]
Arm Yourself for the Battle of the Mind
Let’s face it. Social media, and the Internet in general, are largely “blind” media. They can be frustrating, time wasting and inefficient. Entries and enquiries about wide-ranging but pertinent topics, products and services elicit countless responses, most of which are irrelevant and unappealing. Information overload abounds. The use of SEO [...]