As an enhancement to the shopping experience, Bluewater offers guests over 50 acres of landscaped parkland. Bluewater partnered with Land Rover to create the “Land Rover Adventure Zone”—an hour-long guided ride that showcases the scenic parkland, as well as Land Rover’s 4x4s.

Six contestants competed for seven days to win a new car, with the public voting one of them out of the car each day.

Examining the shopping center industry in Australia, and comparing it with North America’s. Ultimately, it’s not so different no matter where you go.

Deira City Centre reached a circulation of 30,000 for its two lifestyle magazines. That’s no small feat in a society where direct mail is an unacceptable form of consumer advertising.

Coyote Management rolled a out unified leasing program in a bid to increase revenues by 5% at each each of five properties.

Santa Rosa Mall sought to lure in more shoppers, so the mall brought in Dino-MAE Creations, creators of the animatronic “World of Whales – Past to Present” exhibition.

Realizing that its market was shifting, Dufferin Mall reached out to young urban singles—who comprised half of its local population, but only 23% of the mall’s shoppers. Its campaign worked: Dufferin’s share of the yuppy market increased by about 30%, or approximately 58,000 visits per month.

The Macerich Company, with its patriotic and successful Old Glory*ous Celebration campaign already underway, pitched in to pay tribute to South Dakotans who aided the World War II effort.

Without a doubt, the shopping center industry as a whole seized the opportunity to support its neighbors, shoppers and communities after the 9/11 attacks. Shock was quickly redirected into action, and the response – from both people and shopping centers – was overwhelming.

Successful marketing managers never really stop learning, and have to wear hats for many different roles. We look at what it takes to succeed, and advance your career.