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Garden of Care

Community Room, Fundraisers

Franklin Mills teams up with a local AIDS foundation, netting $6,000 for charity.
One shopping center in Philadelphia, Pennsylvania joined forces with a local AIDS foundation to help raise money for the families of those suffering from AIDS. As part of Franklin Mills Mall's effort to fulfill their commitment to the communi[...] Tactics Subscribers Read More...

Doggie Dash

Community Room, Fundraisers

Everybody and their dog joined in a special half-day event at Shoregate Shopping Center, a strip mall in Cleveland, Ohio.
Everybody and their dog joined in a special half-day event at Shoregate Shopping Center, a strip mall in Cleveland, Ohio. People had three race events to choose from — a doggie dash of 1.5 miles, a 3.1-mile run, and a 1.3 mile walk. The dog[...] Tactics Subscribers Read More...

Sprint to School

Sales Promotions & More, Seasonal Giveaways

Charlottetown Mall draws in back-to-school shoppers with a 55-hour car giveaway promotion.
Many of the shoppers of Charlottetown, P.E.I. will do almost anything to win a car — and that includes defying their need for sleep. Promotions Director Rick MacLeod of Charlottetown Mall organized a car giveaway promotion that did just that. [...] Tactics Subscribers Read More...

Real Shopping

Advertising Creative Design, Design Studio

As part of its ‘Real Campaign’, Edmonton Centre spruces up its showcard-holders with metallic designs.
Retail Marketing Director Debra Avis of Edmonton Centre in Edmonton, Alberta commissioned a fine artist to revolutionize the face of show cards like never before. As part of their long-term Real Campaign to promote real shopping, real life, and [...] Tactics Subscribers Read More...
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