Social enterprise takes advantage of Millennials’ conscious consumerism bent and donates a share of profits to charities that customers choose.

Children and youths accepted Arena Center’s invitation to rally and tackle issues of social media violence at an in-mall event.

United Way of Dade County set up its “Play & Learn” development program at East Towne Mall’s Oscar Mayer-backed and branded play area.

Bollywood rom-com was the premise for Tata Motors’ scholastic investment program and associated contest.

Mall stylist believes he’s got the inside scoop on how to spruce up anybody’s image, and he’s willing to share them for free with eight lucky shoppers.

Chaoyang iShine City targets young middle-class shoppers to raise animal protection awareness and help find homes for four-legged friends.

You can’t accuse UCM of false modesty. It chose “Gorgeous” as the key word that would define its latest advertising campaign and underscore the its desired step into the big leagues.

How would you like to have honeybees as specialty tenants? If you’re unsure then the marketing team from one UK center might be able to chime in with a tip or two.

French center uses Point2Vue online saga as to draw in shoppers, build following on Facebook.

The plot in this tire manufacturer’s commercial is somewhat predictable, but its delivery is what will make it memorable.