Grappa Group devised a metric that would allow marketers to set fan-base targets in relation to the size of their property. That optimal ratio: 0.2 percent fans per square foot. So, a 100,000 square-foot center should aim to get 200 fans.

After attaching a small sticker, Bank of Montreal customers can pay by tapping their phone—no signature, swipe, or PIN required.

Swivel technology enhances fashion shopper experience in virtual dressing room that’s connected to social networks like Facebook and Twitter.

West Edmonton Mall is the first shopping center to partner with Malltip, a new site that brings Groupon-style daily deals exclusively to shopping centers.

The industry is increasingly adopting social media, and having a massive online presence isn’t necessarily better than having a meaningful one.

Benefiting the Seattle Humane Society, University Village hosted an all-day FidoFest for dog lovers.

Catering to its tourist shoppers, Sawgrass Mills signed Bags to Go Enterprises as a new tenant. Bags to Go allows shoppers to have their purchases checked to the airport, stored securely in a tagged and sealed bag, and even shipped to their final destination.

The Mall of Rosebank runs a variety of clubs—including a movie club, wine and dance club, and book club—as part of its loyalty program.

To connect with its tech-savvy twenty-something clientele, The Light took to Twitter as a platform for its “Tweet Yourself” promotion.

Centre Commercial La Part-Dieu, of France, actively recruits for its loyalty program through a variety of mediums.