A Good Start

Setia City Mall hosted a successful first community-outreach holiday event while still under construction.

Setia City Mall (SCM) gave some young visitors in Shah Alam, Malaysia a welcome reprieve from their daily struggles when it hosted a year-end party at the Setia Alam Welcome Center last Christmas for StART, a local charity that provides creative[...] Tactics Subscribers Read More...

Good Enough to Eat

Charity Partnerships, Community Room

CityMall in Dora, Lebanon sweetened the holiday season for several local charities last year, thanks to an original décor centerpiece: a life-size chocolate nativity scene.

Chantilly Chocolatier with its crew of 37 designers and craftsmen took more than 720 hours to build CityMall's “La Crèche en Chocolat” out of 120,000 individually wrapped chocolates that were later donated to charity. Built on a 750sqft [...] Tactics Subscribers Read More...

The Flash Campaign

Charity Partnerships, Community Room

Online shopping club and Heart & Stroke Foundation of Canada jointly run online pop-up store during Heart Month.

There’s something about flash sales that gets consumers excited. Clothing, shoes, getaway deals—whatever. Online retailers are posting their limited-time offers on small inventories and shoppers are snatching them up. Now flash site HomeSav.[...] Tactics Subscribers Read More...

On Common Ground

Charity Partnerships, Community Room

Underprivileged kids from Alexandra Township get a free pair of shoes so they can hit the skatepark with their friends.

Taylor Sturgess likes the scene at the Brightwater Commons Boogaloos Skatepark in Randburg, South Africa. He’d like it even better if more kids from Alexandra Township could enjoy it with him, so he made an appeal on behalf of other youths who[...] Tactics Subscribers Read More...

Want to Swap Cards?

Charity Partnerships, Community Room

Mall gives shoppers an alternative to letting their unwanted gift cards go to waste, and a chance to support a good cause.

Place d’Orleans is spicing up its post-holiday Winter Sidewalk Sale with a Swap & Shop gift card exchange event. Customers bring in their unwanted gift cards for up to $50 and swap them for a mall gift card of the same value. “To alleviat[...] Tactics Subscribers Read More...

Taking Flight

Charity Partnerships, Community Room

Duffering Mall rallies fashionistas to hold clothing drive that will benefit women that flee their homes to escape domestic abuse.

It doesn’t matter how packed their closets are, fashionistas always feel like they have nothing to wear. No doubt, it’s the perfect excuse to go shopping for more outfits. The claim, though, takes on a different meaning when it comes from wo[...] Tactics Subscribers Read More...

Baby, It’s Cold Outside

Charity Partnerships, Community Room

Parkgate partnered with Safe@Last to help protect youth from the cold reality of sleeping on the streets.

Forget Louis Armstrong’s sultry ballad. Living on the streets and sleeping out in the cold is a harsh reality facing young runaways, and Safe@Last (SAL) has made it its mission to look out for them. The UK charity was founded in 2000 to hel[...] Tactics Subscribers Read More...

Tales of Survival

Charity Partnerships, Community Room

Shopper “tribes” face off in Exile Island competition to win kudos and help the grant wishes of children with life-threatening illnesses.

The Children’s Wish Foundation of Canada (CWF, ChildrensWish.ca) is not in the retail business. Its vocation is to rally the community to help grant wishes to children living with high-risk, life-threatening illnesses. This year, however, the [...] Tactics Subscribers Read More...

Reconstructing The Food Chain

Charity Partnerships, Community Room

Retail developer GPT joins forces with the Kitchen Garden Foundation to give children an opportunity to develop their food literacy skills.

Ask children in wealthy nations where their food comes from and few will trace back its origins to nature. To many, mashed potatoes come out of a box and meat somehow appears in the butcher’s back room at their local supermarket. But Australia[...] Tactics Subscribers Read More...

Ghosts In The Alley

Charity Partnerships, Community Room

Mark Hovath launched a video log to make the invisible visible, including the plight of America’s homeless.

Philanthropy is feel-good pursuits that can add some polish to any company’s image. In many communities, it’s also the only way to meet urgent needs. Focusing the public’s attention on those in need—specifically, homeless people across A[...] Tactics Subscribers Read More...