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Charity Partnerships

Run, Executives, Run!

Charity Partnerships, Community Room

CENTRAL in Hong Kong celebrates the fifth anniversary of its Rat Race fundraising event in support of mental health organizations.
CB Richard Ellis didn’t mind handing over HK$50,000 ($6,450) to compete in Hongkong Land’s CENTRAL Rat Race. Not only did the company beat all the other corporate teams to win the cup, but it also helped CENTRAL raise HK$2.4 million ($313,47[...] Tactics Subscribers Read More...

Studio Connections

Charity Partnerships, Community Room

Place Alexis Nihon, SGM and Espace Urbain raise d over $30,000 for charity at their holiday pop-up studio
The Montreal Children’s Hospital Foundation might soon get some new equipment for its Neonatal Intensive Care Unit, thanks to Canada's Place Alexis Nihon and its community partners. Last year, the Canadian mall raised $31,304 for the hospital [...] Tactics Subscribers Read More...

Eye on the Future

Advertising Creative Design, Charity Partnerships, Community Room

A precocious entrepreneur finds his ideal promotional platform in Garden State Plaza’s directory board.
At just 14, Chris Rim can’t get a job in his hometown of Paramus, New Jersey (USA). But Garden State Plaza’s digital ad network is giving him an opportunity to jump-start his business career as an entrepreneur. “I decided to create jobs[...] Tactics Subscribers Read More...

Vampire Watch

Charity Partnerships, Entertainment, Style Lounge

Dubois Mall helps out its community while hosting a Halloween event.
On October 3, America’s Dubois Mall plans to redefine the shopping center Halloween event while doing something good for the community. With the help of presenting partner All About a Party, the mall will put on its Scare Fair 2009, featuri[...] Tactics Subscribers Read More...

In the Ring & Under the Lights

Charity Partnerships, Community Room, Fundraisers

Shopping centers harness their retail power and join the fight against breast cancer.
Right On Pace Tanger’s Get Fit for Families initiative will get the pink treatment when the developer holds its first annual 5K Run/Walk for a Cure event to support the battle against breast cancer. Sponsored nationally by HanesBrands, race[...] Tactics Subscribers Read More...

British Land’s Meadowhall Wins ICSC Foundation’s European Community Support Award

Charity Partnerships, Community Room, ICSC U.S. MAXI Awards

The Source at Meadowhall, which provides training and support to locals, wins an extra €5,000 to spend on its community endeavors.
The Source at Meadowhall in Sheffield, UK now has an extra €5,000 ($7,500) to spend on its community endeavors. The mall-based charity, which provides training and support to local businesses, employers and the public—particularly the long-t[...] Tactics Subscribers Read More...

Green Sightings

Charity Partnerships, Sales Promotions & More, Seasonal Giveaways

Despite the recession, Garden City Shopping Centre tops December 2007 sales with its Find the Elf promotion.
December 2008 was a test of resilience for retail marketers. How jittery holiday shoppers would end up being was anyone’s guess. So marketing manager Tracey Lachaine must have breathed a sigh of relief when she saw her sales numbers come in. H[...] Tactics Subscribers Read More...

Not So Hidden Talent

Charity Partnerships, Fundraisers

A deputy center director and a DJ lace up and hit the ice together for children’s charity.
You have to hand it to Michelle McCabe and Gina McKie. They’ve got guts. Last November 14, East Kilbride Shopping Centre’s (EK) deputy center director and the Clyde 1 DJ laced up and took to the ice to perform a tricky routine alongside inte[...] Tactics Subscribers Read More...

CopShop

Charity Partnerships, Community Room, Gift Cards

Police officers played personal shoppers to children at 20 VIC Management centers across Canada.
There was a noticeable law enforcement presence at Canada’s Lougheed Town Centre on December 17, 2008. That Wednesday, thirty RCMP and South Coast BC Transit Authority Police officers descended upon the place, armed with Christmas wish lists a[...] Tactics Subscribers Read More...

Lighting The Way

Charity Partnerships, Community Room

Macerich partners with the Step Up Women’s Network to wrap more than 50,000 candles, for those who might not have otherwise received a holiday gift.
Some 73 Macerich Company malls could easily have been mistaken for Santa workshops when they hosted a holiday Step Out Step Up event on December 11, 2008. As part of the American developer’s ongoing partnership with the Step Up Women’s Netwo[...] Tactics Subscribers Read More...
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