Dollars for Scholars

Charity Partnerships, Community Room

Palm Desert Town Center rose up to help its community and bolster its image after the local school district lost funding. Customers were given a special token for every $10 spent, which were then gathered and returned by local schools. Winning schools were awarded prizes from their wish lists.

It was after the local school district had $6 million in state funding pulled from its budget that the super-regional Palm Desert Town Center in Palm Desert, California, saw an opportunity to help the community, as well as give the center a posi[...] Tactics Subscribers Read More...

Deck the Halls, Dress the Dolls

Charity Partnerships, Community Room

Sheppard Centre gave patrons the opportunity to brighten a less-fortunate child’s Christmas. Shoppers could purchase and dress/paint a doll or toy soldier, then donate it via the center. Participants received gift cards as thanks.

Sheppard Centre in Toronto, Ontario, got into the true holiday spirit with a "Deck the Halls, Dress the Dolls" campaign designed to provide gifts for needy children. For a $5 deposit, mall patrons were encouraged to pick up an undressed doll [...] Tactics Subscribers Read More...

Fashion Flops

Catwalk Shows, Charity Partnerships, Community Room, Style Lounge

Northgate Mall put an interesting spin on Father’s Day: show off dad’s fashion flops from years past, and register him for a chance to win a $500 shopping spree.

Marketing Director Leslye Amber of Northgate Mall in Cincinnati, Ohio held an unusual Father's Day fashion show last June that was anything but fashionable. Dads, kids and moms were asked to dig deep into the depths of dad's closet to find fashi[...] Tactics Subscribers Read More...

Pumpkin Patch

Charity Partnerships, Community Room, Entertainment, Special Events

Through its partnership with a radio station, Muncie Mall got people excited for Halloween while raising funds for charity.

Nothing could get people more in the mood for Halloween than a "Pumpkin Patch", thought Marketing Director Julie Heigel of Muncie Mall in Muncie, Indiana. The idea actually came out of a brainstorming session with their regular, country radio co[...] Tactics Subscribers Read More...

My Video Valentine

Charity Partnerships, Community Room, Entertainment, Special Events

Gateway Mall gives shoppers the chance to videotape a personalized message for their Valentine. Some proceeds of the event benefited charity.

Many Valentine's Day enthusiasts in Bismarck, North Dakota opted for the creative approach to surprise their loved ones on February 14 this year. They responded to Gateway Mall's Valentine Video promotion. "We ran 50, 30-second announcements [...] Tactics Subscribers Read More...