Heart to Heart

Saving Hearts campaigns raises $70,000 to fund treatments for low-income children suffering from heart disease.

Christmas came early to Salitre Plaza last year. To mark its 15th anniversary, the Bogota shopping center held a fundraiser to help provide medical treatment to 15 low-income children suffering from heart disease. According to Salitre Plaza, [...] Tactics Subscribers Read More...

The Power Of Qee

Community Room, Fundraisers, Sales Promotions, Sales Promotions & More

Chadstone grosses close to $97 million in sales in one month with high-profile campaign

What do toy bears have to do with L’Oreal Melbourne Fashion Week? Prior to March 2011, the answer coming from shoppers at Australia’s Chadstone-The Fashion Capital probably would have been “uh, nothing?” But that all changed when the cen[...] Tactics Subscribers Read More...

The Pink Shirt Factory

Community Room, Fundraisers

A Metropolis at Metrotown $500 gift card is up for grabs for the shoppers who will design the winning pink T-shirt, and it’s all in support of Kids Help Phone

It isn’t October yet, but Metropolis at Metrotown’s Facebook page has gone pink. The Canadian center joined the fight against bullying and is running an online contest on the social media site to raise funds for Kids Help Phone. Until Feb[...] Tactics Subscribers Read More...

A Passion for Chocolate

Community Room, Fundraisers

The Shops at Legacy’s Le Chocolate Feast event drew more than 4,000 shoppers and produced $11,000 in donations for My Possibilities charity.

Life needs more chocolate. It’s good for your heart (we’re talking the dark variety here), tastes delicious, acts as an anti-depressant and stimulates endorphins, hence the feeling of pleasure in every morsel. It also heightens your power of[...] Tactics Subscribers Read More...

Don’t Drop that Pudding!

Community Room, Fundraisers

Backed by a social media outreach campaign, local teams of “pudding runners” raise over $30,000 for cancer research at Covent Gardens.

Christmas pudding might not be your favorite holiday treat, but the Brits sure love it. That was obvious last year, when London’s Covent Garden hosted The Great Christmas Pudding Race (www.XmasPuddingRace.org.uk). On December 4, teams of si[...] Tactics Subscribers Read More...

The Right Fit

Community Room, Fundraisers, Sales Promotions, Sales Promotions & More

Bower Place and West Edmonton Mall manage to bring out the crowds by hosting events for the whole family.

Emulating the competition has always been a dangerously alluring strategy in marketing, sometimes leading to costly mistakes. It’s even tougher to resist these days when everyone seems to be moving furiously toward digital platforms, threateni[...] Tactics Subscribers Read More...

The Stuff of Dreams

Community Room, Entertainment, Fundraisers, Sustainability

Pursuing sustainability, Rochdale Exchange achieves two goals in one event.

Rochdale Exchange Shopping Centre (Rochdale) addressed two of its CSR goals with one marketing program when it hosted “A Touch of Green,” a sustainability inspired charity ball for the Make-A-Wish Foundation. Part of the center’s Bee Aw[...] Tactics Subscribers Read More...

In the Ring & Under the Lights

Charity Partnerships, Community Room, Fundraisers

Shopping centers harness their retail power and join the fight against breast cancer.

Right On Pace Tanger’s Get Fit for Families initiative will get the pink treatment when the developer holds its first annual 5K Run/Walk for a Cure event to support the battle against breast cancer. Sponsored nationally by HanesBrands, race[...] Tactics Subscribers Read More...

A Mindful Market

Fundraisers, Sustainability

Making your next holiday gift market environmentally-friendly.

If you’re planning to host a holiday gift market this year, why not give it a green theme? That’s what a dozen Canadian artisans did last December 7, when they presented their creations at Vancouver’s Cambrian Hall (greenchristmasmarket[...] Tactics Subscribers Read More...

Not So Hidden Talent

Charity Partnerships, Fundraisers

A deputy center director and a DJ lace up and hit the ice together for children’s charity.

You have to hand it to Michelle McCabe and Gina McKie. They’ve got guts. Last November 14, East Kilbride Shopping Centre’s (EK) deputy center director and the Clyde 1 DJ laced up and took to the ice to perform a tricky routine alongside inte[...] Tactics Subscribers Read More...