Vicinity Centres Relaunch Aussie Hoops Program

Children’s basketball fever is about to spread to shopping centers across Australia.

We can already picture the headlines during the 2032 Olympic Summer Games: "Melbourne Basketball Star Learned to Play Thanks to Local Mall." If Vicinity Centres has its way, this may very well become reality. The retail asset manager has teamed [...] Tactics Subscribers Read More...

Wild West Club for Kids Opens at Bower Place

Community Room, Mall Clubs

Canadian center embraces its Red Deer, Alberta, roots with a new themed club for children ages seven through 14.

LEGO bricks did not exist in the Old West, but children don’t tend to get hung up on details like that. Late last month, they happily participated in a LEGO-themed launch for the new Wild West Club for Kids at Canada’s Bower Place. Over the [...] Tactics Subscribers Read More...

MilestonePod Releases Upgraded App

Community Room, Mall Clubs

Supporting people’s running habits might teach you a thing or two about their shopping patterns, and help your mall gain their loyalty.

Runners are, generally speaking, creatures of habit. They stick to a certain type of shoes, athletic clothing, hydration pack, and electronic gadgets, not to mention a training schedule. That makes them ideal targets for retail marketers looking[...] Tactics Subscribers Read More...

CDC Releases Mall-Walking Guide

Community Room, Mall Clubs

The organization compiles common-sense guidelines, practical examples and sensible considerations for planning your own mall-walking program.

If you've ever considered setting up a mall walking program, or you have one you'd like to get more from, help has come from an unexpected quarter: the Centers for Disease Control and Prevention (CDC). The organization released Mall Walking: [...] Tactics Subscribers Read More...

Kids Get Moving

Community Room, Mall Clubs

Moreno Valley Mall’s revamped kids club takes members away from the center court and into the shops.

Moreno Valley Mall doesn’t capture data yet on the families that attend its monthly events, but it will soon. The California center has just revamped its club program to offer sessions that will encourage kids to be more active physically, men[...] Tactics Subscribers Read More...

Pool School

Community Room, Mall Clubs

Dolphin Shopping Centre helps teach local residents water safety in the pool and at the beach.

James Lane used to rely on his armbands to tackle the water at his local pool. But after just one week of lessons at Splash School, the six-year old from Poole, UK, is swimming on his own. James is one of 50 children who are learning to stay saf[...] Tactics Subscribers Read More...

Riverside Femme

Community Room, Mall Clubs

Riverside Shopping Centre offers its female clients an exclusive lifestyle club.

Hemel Hempstead, UK, may not be a fashion destination for the world’s rich and famous, but the area now boasts its own set of socialites. On 10th May, Riverside Shopping Centre officially entered the local scene when it launched Riverside Femm[...] Tactics Subscribers Read More...

B.A.S.E. Hits Home

Community Room, Mall Clubs

Regent Mall developed a program to reassure shoppers that it was a safe home base, free of bullying.

As the premiere shopping center in the city of Fredericton, New Brunswick, on Canada’s East Coast, Regent Mall Shopping Centre is a meeting place, a social spot for local area youth to gather and shop. When the mall learned that local teens co[...] Tactics Subscribers Read More...

Turning Teens onto Success

Community Room, Design Studio, Mall Clubs

Lehigh Valley Mall created a Teen Board to assist with various events. In return for their help, the teens learn about retailing, gain valuable experience, and get to take on special roles—merchandising, sampling, and modeling.

When marketing director Betsy Harting needed extra hands to help implement Lehigh Valley Mall's many initiatives for retailers, she hit upon the idea of a Teen Board. "We couldn't afford to hire models every time we wanted to do a merchandisi[...] Tactics Subscribers Read More...

Science Experiments

Community Room, Mall Clubs

Livingston Mall’s “Science Circus” and “Stargazer” events showed kids how fun science could be, helping to increase its club membership by 350 people.

In an effort to show kids just how much fun science can be, Livingston Mall in Livingston, New Jersey, recently hosted "Science Circus" and "Stargazer" events in conjunction with the center’s V.I.K. (Very Important Kids) Club. According to Mar[...] Tactics Subscribers Read More...