Heart to Heart

Saving Hearts campaigns raises $70,000 to fund treatments for low-income children suffering from heart disease.

Christmas came early to Salitre Plaza last year. To mark its 15th anniversary, the Bogota shopping center held a fundraiser to help provide medical treatment to 15 low-income children suffering from heart disease. According to Salitre Plaza, [...] Tactics Subscribers Read More...

The Flash Campaign

Charity Partnerships, Community Room

Online shopping club and Heart & Stroke Foundation of Canada jointly run online pop-up store during Heart Month.

There’s something about flash sales that gets consumers excited. Clothing, shoes, getaway deals—whatever. Online retailers are posting their limited-time offers on small inventories and shoppers are snatching them up. Now flash site HomeSav.[...] Tactics Subscribers Read More...

On Common Ground

Charity Partnerships, Community Room

Underprivileged kids from Alexandra Township get a free pair of shoes so they can hit the skatepark with their friends.

Taylor Sturgess likes the scene at the Brightwater Commons Boogaloos Skatepark in Randburg, South Africa. He’d like it even better if more kids from Alexandra Township could enjoy it with him, so he made an appeal on behalf of other youths who[...] Tactics Subscribers Read More...

The Power Of Qee

Community Room, Fundraisers, Sales Promotions, Sales Promotions & More

Chadstone grosses close to $97 million in sales in one month with high-profile campaign

What do toy bears have to do with L’Oreal Melbourne Fashion Week? Prior to March 2011, the answer coming from shoppers at Australia’s Chadstone-The Fashion Capital probably would have been “uh, nothing?” But that all changed when the cen[...] Tactics Subscribers Read More...

The Pink Shirt Factory

Community Room, Fundraisers

A Metropolis at Metrotown $500 gift card is up for grabs for the shoppers who will design the winning pink T-shirt, and it’s all in support of Kids Help Phone

It isn’t October yet, but Metropolis at Metrotown’s Facebook page has gone pink. The Canadian center joined the fight against bullying and is running an online contest on the social media site to raise funds for Kids Help Phone. Until Feb[...] Tactics Subscribers Read More...

Busy Bees

Community Room, Sustainability

French center expands sustainability program with a new amenity and attraction for green-minded shoppers.

Shoppers are buzzing about a new green feature at France’s Le Millénaire: bees. As part of its sustainability program, the seaside center has partnered with the UNAF (the French National Apiculture Union) to become an official backer of the �[...] Tactics Subscribers Read More...

A Picnic for the Planet

Community Room, Sustainability

Pike Place Market Preservation and Development Authority in Seattle holds Lunch Box Specials promotion to support The Nature Conservancy’s annual worldwide event.

Earth Day is somewhat like New Year’s Day; it gives people the urge to make resolutions that they might not be able to keep. The celebration that Pike Place Market’s Preservation and Development Authority hosted last April 22, however, was d[...] Tactics Subscribers Read More...

Want to Swap Cards?

Charity Partnerships, Community Room

Mall gives shoppers an alternative to letting their unwanted gift cards go to waste, and a chance to support a good cause.

Place d’Orleans is spicing up its post-holiday Winter Sidewalk Sale with a Swap & Shop gift card exchange event. Customers bring in their unwanted gift cards for up to $50 and swap them for a mall gift card of the same value. “To alleviat[...] Tactics Subscribers Read More...

A Fresh Start

Community Room, Sustainability

What could have been a mere trendy amenity to put already privileged shoppers even more at ease has turned out to be a lifesaver in Taguig City.

In late 2010, Ayala Malls’ Market! Market! center in the Philippines was seeking new ways of maximizing its space when it came up with the idea of greening its fifth-level rooftop. It would not only add a visually pleasing element to the pr[...] Tactics Subscribers Read More...

The Green Room

Community Room, Sustainability

With expanded recycling facilities, visitors to Mirrabooka Square have no excuse for not dropping off their waste.

Mirrabooka Square’s Green Room has just popped up in a new spot, right between the mall’s Goldmark and Big W stores. The space is large enough to accommodate bins to recycle non-commercial quantities of plastic bags, cans, cardboard, fluores[...] Tactics Subscribers Read More...