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Community Room

Budding Creativity

Community Room, Sustainability

City Square Mall organized free Eco Workshops for the shoppers.
City Square Mall has launched a lifestyle program to fit its "Singapore’s First Eco Mall" brand positioning. On the last Sunday of every month, shoppers meet in the B2 Atrium to attend free Eco Workshops that the Singapore Environment Council [...] Tactics Subscribers Read More...

Run, Executives, Run!

Charity Partnerships, Community Room

CENTRAL in Hong Kong celebrates the fifth anniversary of its Rat Race fundraising event in support of mental health organizations.
CB Richard Ellis didn’t mind handing over HK$50,000 ($6,450) to compete in Hongkong Land’s CENTRAL Rat Race. Not only did the company beat all the other corporate teams to win the cup, but it also helped CENTRAL raise HK$2.4 million ($313,47[...] Tactics Subscribers Read More...

Crunch Credits

Community Room, Sustainability

Recycling will always be a chore, but Envirobank thinks it can make it more compelling with a few retail rewards.
Australia's Envirobank organization has come up with a reverse vending machine (RVM) that collects plastic bottles and beverage cans, and rewards consumers in the process. The RVM accepts the containers, reads their barcode to determine the p[...] Tactics Subscribers Read More...

Studio Connections

Charity Partnerships, Community Room

Place Alexis Nihon, SGM and Espace Urbain raise d over $30,000 for charity at their holiday pop-up studio
The Montreal Children’s Hospital Foundation might soon get some new equipment for its Neonatal Intensive Care Unit, thanks to Canada's Place Alexis Nihon and its community partners. Last year, the Canadian mall raised $31,304 for the hospital [...] Tactics Subscribers Read More...

Spokes People

Community Room, Sustainability

Metrocentre does its part to get kids riding bicycles.
Left to right: Pauline Dillon, Deputy Mayor of Gateshead; Barry Turnbull, general manager of Metrocentre; Alan Barlow, Bike It officer; Celine Duggan, Daniel Sutton and Amy Sanderson, students from Roman Road Primary School Anyone who can cyc[...] Tactics Subscribers Read More...

A Mall Personified

Community Room, Style Lounge

Yorkdale seeks out 10 people that personify its style and spirit, and features them in its Spring 2010 campaign.
Shoppers tried hard to release their inner Yorkdale when the Toronto shopping center launched its “Yorkdale Is Me” contest and associated campaign this past September. The marketing program strived to find 10 people who personified Yorkda[...] Tactics Subscribers Read More...

Diversity at Play

Celebrity Appearances, Community Room

The Glades provides entertainment while supporting its community with an appearance by dance group Diversity.
The Glades in Bromley, UK mixed entertainment with community outreach when it held a special meet-and-greet in Head, its new music and movie store. On November 19, dance group Diversity, this year’s winner of hit TV show “Britain’s Got [...] Tactics Subscribers Read More...

Squeaky Clean

Sales Promotions, Social Media Campaigns, Sustainability, Technology Lab

Volkswagen’s TDICurious.ca aims to educate consumers about clean diesel and its benefits.
Volkswagen (VW) is one of those brands that have managed to inspire a sub-culture that current customers relish and potential ones aspire to experience. A case in point is the current fancy for the company’s TDI line of clean vehicles, whose n[...] Tactics Subscribers Read More...

Step into the Wilderness

Décor Themes, Sustainability

Vaughan Mills seats Santa at an ice-fishing cabin.
An ice-fishing cabin is a non-traditional setting for Santa, but it’s an element of marketing differentiation for Vaughan Mills this holiday season. On November 14, the center re-opened its wilderness cabin in front of Bass Pro and that’s wh[...] Tactics Subscribers Read More...

Teen Recruits

Community Room, Social Media Campaigns

Southlake Town Center knows social media is a two-way street, and makes the most of its presence.
When online, do as the teenagers do. Granted, it’s not a saying. However, it does match the marketing philosophy that malls such as Southlake Town Square (Southlake) have chosen to adopt. To launch its new Teen Advisory Board (TAB), the Texas,[...] Tactics Subscribers Read More...
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