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Social Media Campaigns

Meeting Over Coffee

Social Media Campaigns, Sustainability

Nespresso’s Ecolaboration.com demonstrates its focus on sustainability and eco-friendliness.
Nespresso has become somewhat of a YouTube darling thanks to its polished advertising spots starring the likes of George Clooney and John Malkovich. However, the company seems to be putting just as much effort into its CSR strategy, the fruit of[...] Tactics Subscribers Read More...

The Prefab Factor

Leasing, Shopping Center Business, Style Lounge, Sustainability

Melbourne Central experiments with an alternative, eco-friendly temporary retail concept.
When Lulamae decided to use Melbourne Central’s mall environment to promote its fashion brand to Australian holiday shoppers, it had one major requirement: its boutique had to remain on the high street. Breathe Architecture made that seemingly[...] Tactics Subscribers Read More...

The Stuff of Dreams

Community Room, Entertainment, Fundraisers, Sustainability

Pursuing sustainability, Rochdale Exchange achieves two goals in one event.
Rochdale Exchange Shopping Centre (Rochdale) addressed two of its CSR goals with one marketing program when it hosted “A Touch of Green,” a sustainability inspired charity ball for the Make-A-Wish Foundation. Part of the center’s Bee Aw[...] Tactics Subscribers Read More...

Waste Not, Want Not

Décor Themes, Entertainment, Sustainability

Hillsdale Shopping Center keeps its holiday décor project within budget by dusting off some old gems.
California’s Hillsdale Shopping Center (Hillsdale) found itself in a bit of a tight spot earlier this fall. The area that Mervyn’s department store had vacated when it closed down last spring was still empty and, according to marketing direc[...] Tactics Subscribers Read More...

Eye on the Future

Advertising Creative Design, Charity Partnerships, Community Room

A precocious entrepreneur finds his ideal promotional platform in Garden State Plaza’s directory board.
At just 14, Chris Rim can’t get a job in his hometown of Paramus, New Jersey (USA). But Garden State Plaza’s digital ad network is giving him an opportunity to jump-start his business career as an entrepreneur. “I decided to create jobs[...] Tactics Subscribers Read More...

One-stop Dump

Customer Service, Sustainability

Mirrabooka Square transforms a vacant space into a transfer station.
Australia’s Mirrabooka Square has turned one of its vacant in-line spaces into a transfer station where shoppers can drop off their recyclables. The Green Room, as it is called, holds bins for aluminum cans, corks, ring pulls, ink cartridge[...] Tactics Subscribers Read More...

Step Outside… And Keep Going

Community Room, Sustainability

Nine Cadillac Fairview centers no longer allow smoking near main entrances.
Retail staff at nine Cadillac Fairview (CF) shopping centers will now need to grab their coats before they head off on their smoking breaks. As of September 8, the Canadian malls will no longer allow smoking within nine meters of main entranc[...] Tactics Subscribers Read More...

Unum Sumus

Community Room, Sales Promotions & More

Following its motto, Unum Sumus (“We Are One”), Tristan rewards customers for buying locally-made garments.
The call to “buy local” is echoing across America’s border and into one Canadian retailer’s apparel stores. Following its motto, Unum Sumus (We Are One), Tristan is running a special promotion this September 16 through 30 that will re[...] Tactics Subscribers Read More...

Vampire Watch

Charity Partnerships, Entertainment, Style Lounge

Dubois Mall helps out its community while hosting a Halloween event.
On October 3, America’s Dubois Mall plans to redefine the shopping center Halloween event while doing something good for the community. With the help of presenting partner All About a Party, the mall will put on its Scare Fair 2009, featuri[...] Tactics Subscribers Read More...

Small Planet, Big Feet

Apps, Mall Websites, Sustainability

Place des Halles helps shoppers measure their eco-footprints, and offers tips to make them smaller.
Any diet expert will tell you that the first step to curtailing voracity is to become conscious of the quality and quantity of food you consume. The sustainability team at Place des Halles in Strasbourg, France seems to think that adopting a gre[...] Tactics Subscribers Read More...
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