In the Ring & Under the Lights

Charity Partnerships, Community Room, Fundraisers

Shopping centers harness their retail power and join the fight against breast cancer.

Right On Pace Tanger’s Get Fit for Families initiative will get the pink treatment when the developer holds its first annual 5K Run/Walk for a Cure event to support the battle against breast cancer. Sponsored nationally by HanesBrands, race[...] Tactics Subscribers Read More...

British Land’s Meadowhall Wins ICSC Foundation’s European Community Support Award

Charity Partnerships, Community Room, ICSC U.S. MAXI Awards

The Source at Meadowhall, which provides training and support to locals, wins an extra €5,000 to spend on its community endeavors.

The Source at Meadowhall in Sheffield, UK now has an extra €5,000 ($7,500) to spend on its community endeavors. The mall-based charity, which provides training and support to local businesses, employers and the public—particularly the long-t[...] Tactics Subscribers Read More...

The Stuff of Eco-Champions

Community Room, Loyalty Programs, Sustainability

Over four weekends, Kingdom and Clyde Shopping Centers showed children how they could help the environment and become Eco-Champions.

The UK’s Kingdom and Clyde shopping centers tried something different to encourage repeat visits from local families this past summer. They held a “Go Environmental” series of special events and promotions over four weekends, and tied in a[...] Tactics Subscribers Read More...

Straight off the Local Vine

Community Room, Customer Service, Food & Beverage, Sustainability

One Nineteen hosts an Organic Farmer’s Market twice weekly.

Proponents of local, seasonal produce are being heard a little louder and clearer in the marketplace these days. Their voices have now joined those of organics champions, as a growing number of consumers are willing to listen to advice regarding[...] Tactics Subscribers Read More...

On The Holiday Beat

Community Room

The Essex Police Authority visits town centers to ask shoppers what they want to see in law enforcement.

The Essex Police Authority spread some holiday cheer last year when it held its “All I Want for Christmas” campaign. On November 28, the force hit the UK region’s streets, visiting supermarkets and town centers in each district to ask s[...] Tactics Subscribers Read More...

Green Sightings

Charity Partnerships, Sales Promotions & More, Seasonal Giveaways

Despite the recession, Garden City Shopping Centre tops December 2007 sales with its Find the Elf promotion.

December 2008 was a test of resilience for retail marketers. How jittery holiday shoppers would end up being was anyone’s guess. So marketing manager Tracey Lachaine must have breathed a sigh of relief when she saw her sales numbers come in. H[...] Tactics Subscribers Read More...

A Mindful Market

Fundraisers, Sustainability

Making your next holiday gift market environmentally-friendly.

If you’re planning to host a holiday gift market this year, why not give it a green theme? That’s what a dozen Canadian artisans did last December 7, when they presented their creations at Vancouver’s Cambrian Hall (greenchristmasmarket[...] Tactics Subscribers Read More...

Treading Lightly

Community Room, Sustainability

Marché Central launches a recycling event, its latest in a series of eco-initiatives.

Don’t be fooled into thinking that power centers can’t host special events as effectively as enclosed mall. This past May 14 though 28, Marché Central in Montreal, Canada was able to mobilize more than 2,000 local residents for its “Recyc[...] Tactics Subscribers Read More...

Grounded & Green

Sustainability

Santa goes green, and encourages others to follow suit.

Santa has always been a traditionalist. But last year, he proved that he too could learn new ways, adopting green as his color of choice when he visited St. John’s Shopping Centre in Perth, UK. He surprised holiday shoppers when he arrived [...] Tactics Subscribers Read More...

Dishing Out

Food Court Promotions, Sustainability

Among other eco-friendly initiatives, Oakville Place stocks its food court with restaurant-quality plates, preventing waste generated by the disposable kind.

Whether you order a burger or a tangy stir-fry, the food court experience will feel a little more special at Oakville Place this holiday season. Last month, the Canadian center introduced a new service that enables customers to pick up their own[...] Tactics Subscribers Read More...