Red Nose Day at St. John’s Shopping Centre

Charity Partnerships, Community Room, Entertainment

St. John’s Shopping Centre hosted a series of activities to entertain shoppers and encourage them to donate to Comic Relief, an organization dedicated to fighting poverty.

The UK’s St. John’s Shopping Centre (St. John’s) raised £3,250 ($4,850) last month for Comic Relief, an organization dedicated to fighting poverty worldwide. St. John’s hosted a series of activities to entertain shoppers and encourag[...] Tactics Subscribers Read More...

Green Tours

Sustainability

The Shops at Northfield Stapleton isn’t shy about sharing its sustainability accomplishments with shoppers.

Visitors who go on self-guided walking tours at The Shops at Northfield Stapleton in Denver, Colorado will be looking out for more than spring fashions and store sales. They’ll be witnessing the center’s progress in the area of sustainabilit[...] Tactics Subscribers Read More...

Park Royal to Ban Non-biodegradable Plastics

Sustainability

According to Park Royal Shopping Centre, the best way to reduce is not to produce garbage in the first place.

Park Royal Shopping Centre (Park Royal) in West Vancouver, Canada recently kicked off its next sustainability initiative on Earth Day by starting to phase out non-biodegradable plastic bags and adding a soft plastics recycling program throughout[...] Tactics Subscribers Read More...

Bloggers on Board

Community Room, Special Events

Moms have embraced the internet as the ideal tool for research, shopping, and connecting with other moms, and Simon Property Group capitalizes on that.

Motherhood and the Web seem to have been made for each other. Whether they stay at home to raise their kids or juggle a household and a career, moms have embraced the Internet as the ideal tool to conduct research, shop, express themselves and c[...] Tactics Subscribers Read More...

La Isla Bonita

Community Room, Customer Service

Centros Isla learned that gift cards are frowned on in some cultures, and rebranded them to better appeal to its market.

Cohn Marketing got the thumbs up for the work it did on a rebranding initiative for Developers Diversified Realty’s Centros ISLA in Puerto Rico. The agency recently picked up a brand development award at the 2009 rebranding 100 Global Awards ([...] Tactics Subscribers Read More...

Looking out for Furry Friends

Celebrity Appearances, Community Room, Fundraisers

The Gardens Mall raised awareness for a local animal sanctuary with a visit from its Easter Bunny, in addition to sponsoring a Celebrity Dog Wash.

The Gardens Mall took up the animal cause when its bunny stopped by the Safe Harbor Animal Sanctuary recently. The Garden Bunny visited with animals waiting for adoption at the shelter, which was rebuilt after being destroyed in a ravaging fi[...] Tactics Subscribers Read More...

Ray of Light

Property Management, Sustainability

The Shops at Mission Viejo embraces solar power.

Simon Property Group (Simon) reached a green milestone this past January when it completed the largest solar power installation ever to be done by an American shopping center owner. The energy upgrade comprises a 173kW rooftop facility at The Sh[...] Tactics Subscribers Read More...

Tightening the Taps

Property Management, Sustainability

Regency Centers looks to save $125,000 with a sustainability pilot project.

Regency Centers could save as much as 42 million gallons of water annually if its sustainability project goes according to plan. The American developer, owner and operator of grocery-anchored and community shopping centers hopes to reduce its[...] Tactics Subscribers Read More...

All Male Fashion Fiesta

Catwalk Shows, Community Room, Fundraisers, Style Lounge

Tamarack Centre boosts publicity by 324% with a Mexican-themed fundraiser.

Canada’s Tamarack Centre caught the eye of the media on September 17, 2008, when it held its All Male Fashion Fiesta. The show, which garnered more than 262 column inches in editorial coverage and caused the mall’s publicity to soar 324 perc[...] Tactics Subscribers Read More...

Woodgrove Centre’s Green Campaign

Sustainability

Woodgrove Centre wants its bags back. As an environmental initiative, shoppers can redeem 30 plastic bags from its retailers in return for an eco-friendly Woodgrove bag, plus some special offers from merchants.

Earth Day was the inspiration for the advertising campaign that Canada’s Woodgrove Centre used last April to celebrate life on Vancouver Island. With some guidance from mall marketing director Nola Dunn, Suburbia Advertising developed a campai[...] Tactics Subscribers Read More...