Mixed Signals

Community Room, Sales Promotions & More, Seasonal Giveaways

An increasing number of shopping centers are developing media relations programs not only to raise their profile above competitors, but also to make the most of promotional opportunities.

While news reporters were scanning the market for a fresh angle on the rumored demise of the holiday retail season, JRfm radio’s six-member community crew was hitting the streets of Abbotsford, Canada, to help drive traffic to Sevenoaks Shoppi[...] Tactics Subscribers Read More...

Natural Capital Gains

Community Room, Sustainability

Macerich’s ‘Give Green Gift Card’ gives shoppers the chance to give a gift that will help the environment.

Macerich is peddling a new product these days: the Give Green Gift Card. Launched in late October of this year, the card was born out of a partnership between the mall developer and American Express (Amex). It gives shoppers an opportunity to ma[...] Tactics Subscribers Read More...

Marketing Complexion

Community Room, Entertainment, Special Events

Shopping centers open their eyes and minds to the new demographic reality.

Shopping is one of society's common denominators. People from all walks of life do it for self-indulgence. But ask consumers about their individual experience in your average mall, their sense of belonging there, and you might be surprised at ho[...] Tactics Subscribers Read More...

The Art of Style

Community Room, Sales Promotions & More

Promenade Shopping Centre gets a second chance at winning over customers.

It's not a good sign when your primary trade area contains one of the most affluent segments in your country, and yet your sales and market share keep shrinking. It was a rude awakening for Canada's Promenade Shopping Centre (Promenade), a 22-ye[...] Tactics Subscribers Read More...

Old Rides for New Homes

Community Room, Fundraisers

Bridgewater Commons helps raise finds with the vehicle donation program, Cars for Homes.

The words, "Shop. Give. Build" hanging high above the center court at Bridgewater Commons in New Jersey, USA, are serving to inspire shoppers to help low-income families in their community to realize their dream of owning a home. Last month, [...] Tactics Subscribers Read More...

The Greening of Santa

Community Room, Sustainability

Scotland’s Loch Lomond Shores gives Father Christmas an environmentally friendly makeover to match its green theme.

Loch Lomond Shores shopping center in Scotland finely tuned its Christmas program into its regular ongoing concerns about the world environment by presenting shoppers with a Green Santa during the last Holidays. "In response to our very activ[...] Tactics Subscribers Read More...

An Aussie Bush Christmas

Charity Partnerships, Community Room, Décor Themes, Design Studio, Fundraisers

Kawana Shopping world puts an Australian twist on Yuletide traditions.

Christmas is culturally and visually different depending on where you live on the globe. For shoppers in Australia, the typical media version of a white Christmas just doesn't jive with the realities of Christmas in Australia. That's why the tea[...] Tactics Subscribers Read More...

Fashion Unwrapped

Community Room, Sustainability

Surrey Quays wrapped up 2007 with an event dedicated to style, renewal and Mother Earth.

As shoppers were getting in the swing of holiday shopping last December, Surrey Quays Shopping Centre presented its Christmas gift to customers a little early: an entire day of special events focused on fashion. Dubbed Fashion Unwrapped, the [...] Tactics Subscribers Read More...

Green Tactics: No More Excuses

Community Room, Sustainability

The Glades provided shoppers with a green travel plan, health and transport trivia, and a directory of related information.

Shoppers at The Glades in Bromley, UK, can no longer claim ignorance as a defence for their environmental sins. The shopping centre put together Let’s Work Together, a green travel plan that contains all the information customers need to get a[...] Tactics Subscribers Read More...

The Passion Team

Charity Partnerships, Community Room

Volunteer ICSC delegates offered hands-on help in the cleanup of New Orleans, after Hurricane Katrina.

Passion meant everything when, for the first time ever, more than 300 ICSC delegates to the annual Fall Conference in New Orleans donned hard hats, work boots and other protective gear to lend a hand in the ongoing clean up of post-Katrina New O[...] Tactics Subscribers Read More...