All Aboard the Water Shuttle

Community Room, Sustainability

Rives d’Arcins demonstrates its eco-citizenship with programs that range from a free fluvial shuttle to recycling facilities.

The Centre Commercial Rives d’Arcins in Bègles, France, operates a water shuttle every weekend aboard the Aliénor II. Every Saturday, the free service shuttles shoppers between the Louis XVIII Quay in downtown Bordeaux and the center. The sh[...] Tactics Subscribers Read More...

The Core’s Cheeky Encounter

Charity Partnerships, Community Room

Brief Encounters brings shoppers face-to-face with the often all too delicate issue of prostrate cancer.

Downtown Calgary's The Core is a distinctly urban combination of three centers; Calgary Eaton Center, TD Square and Scotia Centre. The combination presents shoppers with more than 160 stores stretched across several downtown blocks, connected wi[...] Tactics Subscribers Read More...

Lunar Festival Fun

Community Room, Sales Promotions & More

While Chinese New Year is the first large gift-giving event of the New Year for the Asian community, Lougheed Town Centre discovered that many ethnic groups also follow the Lunar Calendar.

Lougheed Town Centre in Burnaby, British Columbia has won both a Maple Leaf and a MAXI Merit for its Lunar Festival program that concentrated its efforts on achieving deep penetration of the existing market through a community engagement program[...] Tactics Subscribers Read More...

Pool School

Community Room, Mall Clubs

Dolphin Shopping Centre helps teach local residents water safety in the pool and at the beach.

James Lane used to rely on his armbands to tackle the water at his local pool. But after just one week of lessons at Splash School, the six-year old from Poole, UK, is swimming on his own. James is one of 50 children who are learning to stay saf[...] Tactics Subscribers Read More...

Nurturing a Social Conscience

Charity Partnerships, Community Room

Heart-felt consumers are embracing all sorts of worthy considerations presented within the mall, from environmental sustainability to health reforms.

It used to be that caring too much about our environment could get you labeled a granola-loving tree-hugger. Thankfully, that was before savvy marketing made granola trendy and drove the term 'environmental sustainability' into the common vernac[...] Tactics Subscribers Read More...

Riverside Femme

Community Room, Mall Clubs

Riverside Shopping Centre offers its female clients an exclusive lifestyle club.

Hemel Hempstead, UK, may not be a fashion destination for the world’s rich and famous, but the area now boasts its own set of socialites. On 10th May, Riverside Shopping Centre officially entered the local scene when it launched Riverside Femm[...] Tactics Subscribers Read More...

The Cute and the Cuddly

Community Room, Sales Promotions & More

For many shoppers, pets are akin to their kids. The secret to harnessing that potential spending power lies in treating both owners and pets with respect.

More than ever before, animals and their needs are in vogue with consumers; and why not? Animals are often cute and cuddly, and it seems a good many of us are welcoming them into our homes at a record pace. More than 60 percent of American ho[...] Tactics Subscribers Read More...

An Interactive Safari Experience

Community Room, Entertainment, Special Events

As part of the Animal Tales & Trails program, kids at Crown Center could explore an exhibit featuring 20 special habitats.

For five weeks earlier this year it turned into a jungle at Crown Center in Kansas City, Missouri thanks to Animal Tales & Trails. The free program presented a series of interactive stations, a reading area, and special weekend programs that edu[...] Tactics Subscribers Read More...

Chatter Matters

Charity Partnerships, Community Room

Eldon Square Shopping Centre committed itself to childrens’ communication development.

England's Eldon Square Shopping Centre has been distributing ChatterCharts to local parents in support of "I CAN," a charity that helps young children communicate. I CAN developed its ChatterChart to help parents of children up to five-years-old[...] Tactics Subscribers Read More...

Shop for a Job

Community Room, Shopping Center Business

Eastgate shopping centre’s “Shop for a Job” event was created to help participating retailers find their next hires. In just three days, 310 vacancies were filled.

It takes a village to raise a child, the old adage goes, and the same holds true for a growing industry. Nestled in Basildon town centre (UK), Eastgate shopping centre took that approach last year when it developed a comprehensive programme to h[...] Tactics Subscribers Read More...