Free Parking

Customer Service, Parking, Property Management

Rivercenter, like many downtown malls, wasn’t a stranger to complaints about traffic and parking. A two-hour free parking program showed that it wasn’t fulfilling its shoppers’ needs, so Rivercenter mailed out brochures featuring 12 free all-day parking passes, along with discount coupons and VIP cards. The program generated an average of 31 cars per day, creating $554,778 in potential sales. Overall mall sales increased 20 percent.

Like many downtown malls, Rivercenter in San Antonio, Texas, received typical complaints from its shoppers about traffic congestion and parking. In addition, many local residents were unaccustomed to paying for parking, and results from a two-ho[...] Tactics Subscribers Read More...

Sign-up Time

Customer Service, Services

For shoppers’ convenience, Bramalea City Centre set up a one-stop “Sign-Up Time Activity Fair”, where they could register for sports and other activities without any hassle.

Shoppers at Bramalea City Centre in Brampton, Ontario, will be able to save themselves the time and stress associated with registering for fall courses and programs by attending a one-stop "Sign-Up Time Activity Fair" next month. Instead of r[...] Tactics Subscribers Read More...

Baby Boom

Advertising Creative Design, Amenities, Customer Service, Design Studio, Sales Promotions, Sales Promotions & More, Services

Westmount Shopping Centre’s childcare facility, Let’s Play, gives mothers a chance to enjoy some easy shopping. The return has been outstanding: sales were up $5 million from last year, and mall visits increased by 700,000.

Westmount Shopping Centre's reputation for customer service helped them earn the "Retailer of the Year" award in London, Ontario. Part of that success lies in its Let's Play Childcare facility, with over 500 members. Studies had shown that al[...] Tactics Subscribers Read More...

My Eyes… Are Yours

Community Room, Customer Service, Services

Halifax Shopping Centre provides the visually-impaired with shopping guides, who assist with banking, gift selection, clothing and grocery shopping.

Not all services at Halifax Shopping Centre in Halifax, Nova Scotia are created to increase traffic and sales. In fact, Marketing Director Patti Page recently implemented one program in conjunction with the local CNIB (Canadian National Institut[...] Tactics Subscribers Read More...

Adding Excitement

Amenities, Customer Service, Entertainment, Grand Openings, Sales Promotions, Sales Promotions & More

South Towne Center’s community was hyped for the grand opening of JCPenney, leading to a 63.7 percent increase in sales for the month.

Anchor or department stores play an influential role in attracting people to shopping centers because they offer great selection, and competitive prices. That's why the opening of JCPenney at South Towne Center in Salt Lake City, Utah last Augus[...] Tactics Subscribers Read More...

Whistle for Safety

Customer Service, Mall Security, Property Management, Services, Shopping Center Business

Giveaway whistles help keep Mayfair Shopping Centre’s parking lot safe.

Shopping centers' parking lots are often tempting areas for criminals, particularly at night. Taking precautions is the best defense. That's why Marketing Director Michele Paget of Mayfair Shopping Centre in Victoria, BC gave out high-powered wh[...] Tactics Subscribers Read More...