Looking back at the UK city of Blackpool’s past was the right way forward for Houndshill Shopping Centre and its 60 retail tenants.

High-end automaker takes on Times Square with 26-storey LED screen to run new one-minute spots on a loop every hour.

Musical PSA to fight youth bullying made for a rather unusual and hard-to-ignore rendition of a holiday classic.

H&M marketers take a page from the social protest handbook for a multinational guerrilla marketing stunt to introduce its new collection.

Shoppers’ hard-earned pennies go further at CBL malls this holiday season. At least, that’s what the developer’s campaign slogan suggests.

You can’t accuse UCM of false modesty. It chose “Gorgeous” as the key word that would define its latest advertising campaign and underscore the its desired step into the big leagues.

A night on the town is the excuse for a marketing duo to guide shoppers through Barneys New York’s seasonal collection.

Vestsjællandscentret’s fashion/sustainability mashup campaign was just the type that would appeal to eco-sexual male shoppers.

Five Steen & Strøm shopping centers in Norway created one identity and City Cluster branding strategy that focused on urban spirit and aspirational cosmopolitan shopping.

If you don’t actively promote your company as being safety-focused, shoppers just might assume that it’s not.