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Décor Themes

Bold New Look, Brand New Sales

Décor Themes, Design Studio

Scent marketing was one of Caneland Central’s strategies when it unveiled its new Santa set.
Spending money on new holiday decor is always a hard sell for marketers, but sometimes the efforts pay off in quantifiable ways. Paul Pozzobon, the communications manager for Lend Lease's Australian Asset and Management department, saw it first [...] Tactics Subscribers Read More...

Marty & Friends to the Rescue

Décor Themes, Design Studio

Blue puffy coats kept visitors warm as they toured the ICE! attraction at Opryland, and even tried out a frozen slide.
There were a lot of people walking around in big blue winter coats at America’s Gaylord Opryland resort last Christmas. It wasn’t a fashion statement, but rather the preferred attire for those who wanted to fully take in the ICE! winter wond[...] Tactics Subscribers Read More...

Filling Shoppers’ Dance Cards

Décor Themes, Design Studio

Shoppers step into painting master Renoir’s Parisian setting through K11 Mall’s artsy holiday set, live event series and website.
The works of a 19th Century impressionist artist don’t have too much to do with Santa and Lapland, but they still anchored K11 Mall’s holiday program last year. The Hong Kong center invited shoppers to a European aristocratic celebration dub[...] Tactics Subscribers Read More...

No Two Snowflakes Are Alike

Décor Themes, Design Studio

Parker 3D turns a traditional holiday design into a high-tech and interactive attraction for the Sony headquarters
If you’re struggling to come up with an innovative twist on traditional seasonal themes, think digital. Last year, tech firm Parker 3D turned a snowflake design into a showstopper in the Sony headquarters public atrium by creating it out of fl[...] Tactics Subscribers Read More...

On the Case

Décor Themes, Design Studio

Elements mall in Hong Kong stages vignettes from the famous Tintin adventures in bid to promote its arts and culture credentials.
The scene opens with young Belgian reporter Tintin resting in India at the domain of his friend and host, the Maharaja of Gaipajama. A Chinese messenger tracks him down to deliver important news but is hit by a dart drenched in Rajaijah, a poiso[...] Tactics Subscribers Read More...

Pop Goes Mong Kok

Décor Themes, Design Studio

Mong Kok Pup Up decor brings Hong Kong’s famed streetscape and food stalls to Langham Place.
Kit Lau is used to giving stories some dimension. But the pop-up book artist took on a work of much greater scale when Hong Kong’s Langham Place commissioned him to create its Mong Kok Pop Up. The work, which focused on an effervescent distric[...] Tactics Subscribers Read More...

Outdoor By Design

Décor Themes, Design Studio

Decor specialist First Christmas by Rosenau gives Victoria Square’s interior halls a festive high-street feel.
Eco-friendly decor brought the outdoors inside Victoria Square. High Street or mall hall? It was tough to tell at times at Victoria Square last Christmas, and that was the main point to the Northern Ireland shopping center’s seasonal decor. [...] Tactics Subscribers Read More...

Step into the Wilderness

Décor Themes, Sustainability

Vaughan Mills seats Santa at an ice-fishing cabin.
An ice-fishing cabin is a non-traditional setting for Santa, but it’s an element of marketing differentiation for Vaughan Mills this holiday season. On November 14, the center re-opened its wilderness cabin in front of Bass Pro and that’s wh[...] Tactics Subscribers Read More...

Dialing into the Holidays

Décor Themes, Entertainment, Technology Lab

An initial decor investment will turn into a future marketing budget contributor for Magic Valley Mall.
Shoppers driving by Magic Valley Mall in Twin Falls, USA can enjoy an enhanced holiday decor viewing experience along the “Mile of Christmas Magic” just by turning on their car radio and selecting the FM band. Designed by Rob and Zena Wri[...] Tactics Subscribers Read More...

Waste Not, Want Not

Décor Themes, Entertainment, Sustainability

Hillsdale Shopping Center keeps its holiday décor project within budget by dusting off some old gems.
California’s Hillsdale Shopping Center (Hillsdale) found itself in a bit of a tight spot earlier this fall. The area that Mervyn’s department store had vacated when it closed down last spring was still empty and, according to marketing direc[...] Tactics Subscribers Read More...
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