Advertising Creative Design
IKEA Centres Russia uses both a lease-integrated fee and project-based tenant investments to fund its marketing.
Canadian upscale center spend $100,000-plus budget on brand spruce up to attract young professionals as it completes a $380 million renovation.
Macerich, HGTV partnership and collaboration with Pop2Life produce high-tech Santa HQ boasting “elfie” selfie station, Naughty O’ Nice Meter, and holiday videos.
Battle of the Christmas tree trimming pits a dozen schools against each other to earn public votes on Facebook and win art supplies, tickets for Santa’s Woodland Grotto.
Scarborough Town Centre called on GES to create giant snow globes to contain displays that acted as vignettes of Santa’s journey around the world to entertain visitors and distract them from the long lineups.
Art house SOFTlab of NYC creates INvertical tree made of 1,200-plus LED lights, then hangs it upside down above Siam Center’s atrium.
Who knew that recycled toys and sporting goods could make as good decorations as baubles and lights to trim a Christmas tree?
Shoppers come in from the cold to view mall’s Light of Hope installation, enter wishes on behalf of youth living on the street.
DreamWorks Animation brings magic to GGP and Forest City malls with DreamPlace holiday cottage where friendly ogre and family would feel right at home.