Waiting for Mr. Claus

Décor Themes, Design Studio

GGP malls, Center Stage Productions give customers a virtual snow experience with body tracking and motion capture system.

Waiting is an inherent part of the holiday shopping season, but try telling that to families wanting to see Santa at the mall. A little too much time spent in line with young children can trigger total meltdowns, so three General Growth Properti[...] Tactics Subscribers Read More...

Light It Up

Décor Themes, Design Studio

New holiday décor part of Memorial City Mall’s efforts to re-brand and meet upscale shoppers’ expectations.

Memorial City in Houston, Texas, borders one of the most affluent communities in America, and shoppers there have high expectations when it comes to their retail experiences. The 250-acre mixed-used development is in the midst of a major rebrand[...] Tactics Subscribers Read More...

Couture Holidays

Décor Themes, Design Studio

No pine trees or icicles in sight, but a giant bust form hung above the center court to support Porta di Roma’s fashion theme.

When Italy’s Porta di Roma asked students from the local Costume and Fashion Academy to “dress the shopping mall” last holiday season, they took those instructions literally. With holiday style as their central theme, the budding couture d[...] Tactics Subscribers Read More...

At the Junction of Art and Business

Décor Themes, Design Studio

Stary Browar revives Polish traditions, right down to handcrafted decorations and a Father Christmas dressed in earth-tone 19th Century clothing.

Stary Browar’s marketers are in the business of getting consumers into stores during the holidays. However, instead of focusing on what they view as generic shopping center décor rituals, they’ve chosen to anchor their recent seasonal progr[...] Tactics Subscribers Read More...

Frohe Weinachten!

Décor Themes, Design Studio

German center turns outdoor space into Christmas-theme fairgrounds that generated over $615,000 in incremental income.

Planning an attractive Christmas market takes some imagination, but figuring out how to make it lucrative is where the true creativity lies. Last year, Germany’s CentrO super-regional shopping center displayed both skills when it created a Chr[...] Tactics Subscribers Read More...

Christmas In Wonderland

Advertising Creative Design, Design Studio

Field’s envisions the kind of whimsically fashionable holiday season that Alice would have enjoyed in Wonderland.

There was no Christmas scene in Lewis Carroll’s Alice’s Adventures in Wonderland tale, but had there been one the graphics might have looked somewhat like the Field’s 2012 holiday campaign. “The aim was to market Field’s as a wonder[...] Tactics Subscribers Read More...

The Game Changer

Advertising Creative Design, Design Studio

Supermodel Coco Rocha is set to inspire shoppers to take a closer look at Toronto’s Yorkdale Centre following its $220 million expansion.

Finding the right model to be the face of a shopping center is often more a matter of budgeting than esthetics or personality. Lucky for Canada’s Yorkdale, owner Oxford Properties had pockets deep enough to book one of the most sought-after mo[...] Tactics Subscribers Read More...

Still on Track

Advertising Creative Design, Design Studio

With a cleaner image and a new advertising campaign, Dufferin Mall is out to prove that it can not only deliver the merchandise mix that fashionistas want but also keep up with their digital lifestyles.

It’s taken Dufferin Mall a few years to shed its “ghetto center” image, thanks in part to the “Dufferin Mall. Really” branding campaign that managed to convince Canada’s downtown Toronto shoppers that they could score some highly fas[...] Tactics Subscribers Read More...

A Vintage Revival

Advertising Creative Design, Design Studio

Looking back at the UK city of Blackpool’s past was the right way forward for Houndshill Shopping Centre and its 60 retail tenants.

There’s more to pulling off a vintage style advertising campaign than dusting off a few decades-old jackets and accessories. It’s about breathing new contemporary life into foregone times, and it’s an art at which Houndshill Shopping Centr[...] Tactics Subscribers Read More...

It’s a Kid’s World

Décor Themes, Design Studio

Children’s play areas connect shopping malls to families and their communities, so why not design and brand them accordingly?

Janice Curtin has come full circle, and it all had to do with a wooden cow and her job as senior marketing manager if Vintage Faire Mall in California. “Vintage Faire Mall is where I shopped as a child in the 1970’s and during my visits t[...] Tactics Subscribers Read More...