Cool as Ice

Advertising Creative Design, Design Studio

Vestsjællandscentret’s fashion/sustainability mashup campaign was just the type that would appeal to eco-sexual male shoppers.

There’s apparently a new consumer archetype walking about the mall floor: the ecosexual male. But unlike his metrosexual predecessor, this one treads on the planet a little more lightly. Yep, same fashion and grooming obsessions, but all guide[...] Tactics Subscribers Read More...

Bold New Look, Brand New Sales

Décor Themes, Design Studio

Scent marketing was one of Caneland Central’s strategies when it unveiled its new Santa set.

Spending money on new holiday decor is always a hard sell for marketers, but sometimes the efforts pay off in quantifiable ways. Paul Pozzobon, the communications manager for Lend Lease's Australian Asset and Management department, saw it first [...] Tactics Subscribers Read More...

An Urban Tale

Advertising Creative Design, Design Studio

Five Steen & Strøm shopping centers in Norway created one identity and City Cluster branding strategy that focused on urban spirit and aspirational cosmopolitan shopping.

The City of Prague at night gives off an almost mystical vibe. The small cobblestone streets, the rich history emanating from the old buildings—they slow your pace down and give you a chance to take in the scenery and savor the moment. That’[...] Tactics Subscribers Read More...

Safety First

Advertising Creative Design, Design Studio

If you don’t actively promote your company as being safety-focused, shoppers just might assume that it’s not.

“Volvo.” If I mention that word, what ideas and words come into your mind? You probably thought Swedish, car, luxury, comfort and I bet most of you also thought of safety. If I said “Qantas,” you would probably think Australian, jumbo je[...] Tactics Subscribers Read More...

Marty & Friends to the Rescue

Décor Themes, Design Studio

Blue puffy coats kept visitors warm as they toured the ICE! attraction at Opryland, and even tried out a frozen slide.

There were a lot of people walking around in big blue winter coats at America’s Gaylord Opryland resort last Christmas. It wasn’t a fashion statement, but rather the preferred attire for those who wanted to fully take in the ICE! winter wond[...] Tactics Subscribers Read More...

Filling Shoppers’ Dance Cards

Décor Themes, Design Studio

Shoppers step into painting master Renoir’s Parisian setting through K11 Mall’s artsy holiday set, live event series and website.

The works of a 19th Century impressionist artist don’t have too much to do with Santa and Lapland, but they still anchored K11 Mall’s holiday program last year. The Hong Kong center invited shoppers to a European aristocratic celebration dub[...] Tactics Subscribers Read More...

No Two Snowflakes Are Alike

Décor Themes, Design Studio

Parker 3D turns a traditional holiday design into a high-tech and interactive attraction for the Sony headquarters

If you’re struggling to come up with an innovative twist on traditional seasonal themes, think digital. Last year, tech firm Parker 3D turned a snowflake design into a showstopper in the Sony headquarters public atrium by creating it out of fl[...] Tactics Subscribers Read More...

Flippin’ Great

Advertising Creative Design, Design Studio

Texan center can finally celebrate the opening of Anthropologie, which it landed as a tenant thanks in aprt of a Facebook campaign gone viral.

When Watters Creek at Montgomery, the Texas mixed-used resort style development, first launched its branded magazine last summer, it was to celebrate the imminent grand opening of Anthropologie. For marketing director Kriste Klepper and the rest[...] Tactics Subscribers Read More...

On the Case

Décor Themes, Design Studio

Elements mall in Hong Kong stages vignettes from the famous Tintin adventures in bid to promote its arts and culture credentials.

The scene opens with young Belgian reporter Tintin resting in India at the domain of his friend and host, the Maharaja of Gaipajama. A Chinese messenger tracks him down to deliver important news but is hit by a dart drenched in Rajaijah, a poiso[...] Tactics Subscribers Read More...

Going Viral Angry Bird Style

Advertising Creative Design, Design Studio

Learn and apply the four video marketing principles that will help your commercial be culturally relevant so it can go viral.

The team behind T-Mobile's Angry Birds Live commercial gained recognition when their recent efforts spread like wildfire on the Internet, achieving eight million views. Even the behind-the-scenes footage made an impact with 140,000 views. The su[...] Tactics Subscribers Read More...