Pop Goes Mong Kok

Mong Kok Pup Up decor brings Hong Kong’s famed streetscape and food stalls to Langham Place.

Kit Lau is used to giving stories some dimension. But the pop-up book artist took on a work of much greater scale when Hong Kong’s Langham Place commissioned him to create its Mong Kok Pop Up. The work, which focused on an effervescent distric[...] Tactics Subscribers Read More...

Ready for Prime Time

Advertising Creative Design, Design Studio, Sales Promotions & More

Laurier, a Québec shopping center, proved that TV advertising is far from dead despite what others may think.

It isn’t every day that you hear a marketer boasting the merits of TV advertising. Blogs, mobile apps, QR codes, digital radio—yes. That flat screen for which forecasters haven been writing eulogies? Not so much. And yet television has turne[...] Tactics Subscribers Read More...

The “Wow” Effect

Advertising Creative Design, Design Studio

Spectacolor line of high-tech outdoor signage make advertising messaging nearly impossible for consumers to ignore.

High profile is one way to describe Clear Channel’s Spectacolor signage line. It’s also bright, colorful and some might even say loud. It is reserved for brands that want exposure in major markets and have pockets deep enough to pay for it. [...] Tactics Subscribers Read More...

Wanted: Student Drivers

Advertising Creative Design, Design Studio

Students earn up to $137 a month just by having their car wrapped in Hatfield Plaza’s brand creative and driving it around town.

Hatfield Plaza seems to have students wrapped around its proverbial finger, and it’s about to get its brand wrapped around their vehicles too. This year, the South African shopping center is bringing back its award winning “Let’s Brand You[...] Tactics Subscribers Read More...

Appetite Enhancers

Advertising Creative Design, Design Studio

Center puts its money where its mouth is and heavily invests in a visual branding campaign to support the launch of its Eat Central destination.

You have to sell a lot of meals to make a £24 million ($38.5 million) food court development profitable. That’s why Westfield had no problem setting aside more than £250,000 ($401,510) to fund a visual branding campaign for Eat Central, a ne[...] Tactics Subscribers Read More...

Outdoor By Design

Décor Themes, Design Studio

Decor specialist First Christmas by Rosenau gives Victoria Square’s interior halls a festive high-street feel.

Eco-friendly decor brought the outdoors inside Victoria Square. High Street or mall hall? It was tough to tell at times at Victoria Square last Christmas, and that was the main point to the Northern Ireland shopping center’s seasonal decor. [...] Tactics Subscribers Read More...

Talking Up Hillside

Advertising Creative Design, Design Studio

Hillside Centre displayed its gift of gab with its “Talk about Shopping” advertising campaign, which t developed to refresh its brand and reconnect with customers.

Uniqueness and playfulness were central qualities that Canada's Hillside Centre strove to display through campaign creative that it developed with the design team at Suburbia Advertising. To emphasize the fact that Hillside Centre had the mer[...] Tactics Subscribers Read More...

One Track Minds

Design Studio, Grand Openings

With new branding and merchandise, Del Monte Center targets new demographic groups.

Del Monte Center (DMC) clearly doesn’t believe in the one-brand-fits-all approach to marketing. The California center plays favorites in its “My Favorite Stores” advertising campaign, giving several A-list retailers some prominence in its [...] Tactics Subscribers Read More...

Chasing Oscar

Design Studio

A 3-D replica of the house featured in Disney’s animated film is used as a holiday pop-up at The Grove shopping center to promote the film.

If Disney’s animated feature UP wins big at the next Academy Awards, marketing agency Midnight Oil Creative can always claim that it had a small hand in the success. The California marketing agency created a 3-D replica of the house feature[...] Tactics Subscribers Read More...

Step into the Wilderness

Décor Themes, Sustainability

Vaughan Mills seats Santa at an ice-fishing cabin.

An ice-fishing cabin is a non-traditional setting for Santa, but it’s an element of marketing differentiation for Vaughan Mills this holiday season. On November 14, the center re-opened its wilderness cabin in front of Bass Pro and that’s wh[...] Tactics Subscribers Read More...