Meeting with Superheroes

The Incredibles descend on California’s Hillsdale Shopping Center for a Superhero event.

Bob Parr and his wife, Helen (better known as The Incredibles) used to be among the world's greatest crime fighters, battling evil and fighting crime on a daily basis. Fifteen years later they're living in the suburbs and enjoying normal lives w[...] Tactics Subscribers Read More...

Air Force One

Entertainment, Special Events

Nike steps out to celebrate the history of its popular Air Force sneaker at Mondawmin Mall in Baltimore.

Can you make an event around a pair of sneakers? If you're Baltimore's Mondawmin Mall you definitely can as was recently proved when the mall and its tenant, Downtown Locker Room, set out to celebrate the 25th anniversary of Nike's Air Force 1 b[...] Tactics Subscribers Read More...

Turnberry’s Artful Playground

Entertainment, Grand Openings

As an early Christmas present of sorts, Aventura Mall unveiled a new playground designed by contemporary artists.

With just a few sleeps left before Christmas, Aventura Mall, South Florida's largest super regional mall, unveiled a one-of-a-kind, interactive playground at a grand opening event that attracted distinguished guests and more than 400 children. T[...] Tactics Subscribers Read More...

The Totem Promises High Adventures

Entertainment, Grand Openings

The Totem—a 3D modular climbing adventure gaming experience—has been specifically designed by Atrium Games for shopping centers, retail and leisure outlets.

Shoppers at Edinburgh's Ocean Terminal (in the UK) were engaged in some seriously high-adrenaline entertainment as they literally swung through the sky during the shopping center's launch of the world's first in-mall aerial adventure game experi[...] Tactics Subscribers Read More...

Tight Quarters

Entertainment, Special Events

Big Brother will be watching every move contestants make, as they try to survive two weeks of living in a shop at The Potteries Shopping Centre.

They won’t need to turn into Tarzan or Jane to win immunity, but the participants in The Potteries’ Living in a Box contest will require creativity and stamina to survive the game. Launched on 23rd October in the UK centre, Living in a Box i[...] Tactics Subscribers Read More...

Blowing Away the Competition

Entertainment, Special Events

The famous Windy City of Chicago welcomes the stiff breeze of competition as the annual ICSC MAXI Awards showcase marketing skill and innovation within the shopping center industry.

The marketing-specific ICSC Fall Conference and Trade Show blew into the Windy City of Chicago during a warm and sunny stretch of late September. Entitled Impact!, the 2006 conference was staged at the majestic Hilton Chicago Hotel located on Mi[...] Tactics Subscribers Read More...

Backstage Pass

Celebrity Appearances, Customer Service, Entertainment

Ocean Terminal has managed to carve out an entertainment niche for itself by playing up its amenities. The event that truly put Ocean Terminal in the big league, however, was the 2003 MTV European Music Awards.

If the organisers of the Brit Awards wanted to hold their event at Ocean Terminal, Dennis Jones would take the call. Maybe. The centre manager would first have to check his calendar, which has featured some very high-profile events ever since Oc[...] Tactics Subscribers Read More...

Shiver Me Timbers

Entertainment, Sales Promotions & More, Special Events

In the wake of Pirates of the Caribbean, Chantry Shopping Centre shivered shoppers’ timbers by randomly handing out free treasure.

The recent release of Pirates of the Caribbean Dead Man's Chest has once again subjected the masses to a serious case of pirate-fever. Not missing a chance to capitalize on the pirate trend, the crew at Andover's Chantry Shopping Centre in Engla[...] Tactics Subscribers Read More...

Strand Showcases Style

Catwalk Shows, Entertainment, Style Lounge

The Strand shopping center was host to some of Australia’s top fashion designers, who battled it out on the catwalk.

The Strand shopping center in Sydney, Australia has long supported Australia's top designers. So it was fitting for the stylish center to provide its perfect venue to toast the next generation of big names in fashion. Recently, Australia's ho[...] Tactics Subscribers Read More...

Next Exit: Fashionland

Entertainment, Style Lounge

Canada’s TransLink gave its SkyTrain transportation campaign the style treatment.

When you have places to go and fashions to buy, there’s no time for the hassles of traffic and parking. Just hop on the SkyTrain and get whisked away to your favourite shopping centre. It’s a tempting pitch that TransLink, the transportation[...] Tactics Subscribers Read More...