Game On!

CentrO (Oberhausen, Germany) brought World Cup action to 3,000 fans using a 20-square-meter LED screen.

It was a perfect opening to the World Cup. Fans packed into the 3,000-seat Platz der Guten Hoffnung (Good Hopes Place) at CentrO in Oberhausen, Germany, to witness the home team register a convincing 4-2 victory over Costa Rica on 9th June, desp[...] Tactics Subscribers Read More...

STEP to Outer Space

Entertainment, Special Events, Technology Lab

Orlando Fashion Square Mall enclosed students in a space station simulator for 45 hours, while others acted as flight directors, communicators, engineers, specialists, and tour guides.

Florida's Orlando Fashion Square Mall recently had its shoppers eagerly exploring the heavens as it staged an extensive mission to outer space. The mall's mission astronauts, who participated in the 45-hour space simulation, were students, grade[...] Tactics Subscribers Read More...

Line-up Your Holiday Headlines

Entertainment, Special Events

Grabbing headline space for your Holiday shopping message takes planning and commitment.

Finding your mall’s Santa and his Holiday team basking under the harsh lights of a police line-up is one way to get your shopping center’s name into the news headlines. But such controversial media coverage is likely more than the average ma[...] Tactics Subscribers Read More...

Wednesday Duties

Celebrity Appearances, Entertainment, Special Events

Star-studded yet community focused events helped strengthen Olivium Outlet Centre’s brand and performance.

Olivium Outlet Centre (Olivium) in Istanbul, Turkey, turned Wednesday into the most exciting day of the week when it executed an award-winning public relations programme to build up the Olivium brand and give a much-needed boost to sluggish foot[...] Tactics Subscribers Read More...

Space Adventures

Entertainment, Loyalty Programs, Sales Promotions & More

Forum Madeira’s Children on the Moon program gives little ones a chance to discover the wonders of space.

The common area in Portugal’s Forum Madeira is probably as close to outer space as local school children will ever get. On 5th April, the shopping centre launched Children on the Moon, a new program that teaches young visitors, ages five to 10[...] Tactics Subscribers Read More...

An Interactive Safari Experience

Community Room, Entertainment, Special Events

As part of the Animal Tales & Trails program, kids at Crown Center could explore an exhibit featuring 20 special habitats.

For five weeks earlier this year it turned into a jungle at Crown Center in Kansas City, Missouri thanks to Animal Tales & Trails. The free program presented a series of interactive stations, a reading area, and special weekend programs that edu[...] Tactics Subscribers Read More...

A Whimsical Quest

Entertainment

Creative marketers take children on a unique adventure with Seymour the Frog.

Last Christmas, in a town called Scranton (Pennsylvania) on the east coast of the USA, a lovable character called Seymour the Frog went on a whimsical quest in search of Santa to learn just what was the greatest gift of all. His adventures were [...] Tactics Subscribers Read More...

Stars have the Power to Attract Big Crowds

Celebrity Appearances, Entertainment

Celebrity appearances are a tool that shouldn’t be underestimated. Potential customers will flock to meet their favorite stars, while scoop-seeking media help to spread the word.

Act One Fade into a chaotic scene. The Paparazzi is in a wild frenzy, shoppers are openly gawking, and flash bulbs are quickly popping. What's all the excitement? It’s Michael Jackson outed in a Dubai mall dressed in the traditional full bu[...] Tactics Subscribers Read More...

Tracking Santa

Entertainment, Special Events, Technology Lab

NORAD celebrated the 50th anniversary of its Track Santa programme through a partnership with The Macerich Company.

This Christmas Eve should be a restful night for children across the United States. They’ll go to bed knowing that Santa has arrived safe and sound after his long journey from the North Pole. It’s all because The North American Aerospace Def[...] Tactics Subscribers Read More...

Harvest Time

Entertainment, Special Events

The entry deadline is fast approaching for the 2006 edition of the BCSC Purple Apples

It takes courage to examine one’s own work with a critical eye and it’s a challenge that shopping centre marketers take on daily. Footfall levels and end-of-trading tallies don’t lie but instead are sure signs of strategic marketing gone r[...] Tactics Subscribers Read More...