Fashion events should be about more than models sashaying down a runway in the latest styles.

Brent Cross shopping centre in London, UK, helped to preserve the legacy of those who struggled through the dark times brought by World War II.

Remember that old refrain, “There’s no business like show business”? Well it’s back with a vengeance and a twist. Now it seems that there’s simply no business without show business.

Brent Cross Shopping Center is located in Barnet, North London, one of the most culturally diverse boroughs in Britain. This realization helped the mall develop its Season of Celebration (SOC), a multicultural event designed to “…celebrate and embrace the diversity of the local community, rather than continue with a strategy of religious disengagement which seemed to be failing.”

With the first swipe-to-win mall loyalty program to be produced in its area, Coquitlam Centre presented its shoppers with the ‘Swipe a Comfy Ride’ promotion, a year-long event designed to drive traffic to the centre and entice shoppers with the chance to win a 2005 Nissan Murano.

A visit from the famous green, one-eyed monster Mike Wazowski caused quite a stir at Hillsdale Shopping Center.

There’s a huge opportunity for shopping centers to use public relations more effectively and strengthen their marketing efforts.

After 13 years of idleness, the Old Perth Markets site in Perth, Australia, is once again a bustling hub of retail activity, and it has Harbour Town Brand Direct Outlet Centre to thank for its revival.

Bonnie Doon Shopping Center’s shoppers had the chance to win a trip with Santa to his old neighborhood—Nunavut.

Clowns and magic shows are no longer enough to impress savvy consumers inundated with increasingly sophisticated retail entertainment choices.