To help promote the importance of children striving for a healthy lifestyle, Glendale Galleria partnered with the Glendale Adventist Medical Center to introduce its “Healthy Habits for Healthy Living” play area.

For some malls, Valentine’s Day is just a blip on the radar; for others, it’s a going concern. We look at some of the latter malls’ celebrations and events.

Londonderry Mall gave Canadians the chance to win a guaranteed audition in front of judges for the TV show Canadian Idol. Traffic increased by 16% while contestants faced off.

We look at some shopper entertainment programs offered by malls after Santa’s arrival.

Botany Town Square got to connect with its community during a 4.5 mile Santa parade, which peaked when Santa stopped to pick up a special young friend. Afterwards, Santa turned on the mall’s 27-foot Christmas tree and guests were treated to entertainment for the whole family.

Santa’s arrival at The Galleria at South Bay—in a local traffic helicopter—was among the highlights of weeks of festive activities planned.

As an enhancement to the shopping experience, Bluewater offers guests over 50 acres of landscaped parkland. Bluewater partnered with Land Rover to create the “Land Rover Adventure Zone”—an hour-long guided ride that showcases the scenic parkland, as well as Land Rover’s 4x4s.

Six contestants competed for seven days to win a new car, with the public voting one of them out of the car each day.

Santa Rosa Mall sought to lure in more shoppers, so the mall brought in Dino-MAE Creations, creators of the animatronic “World of Whales – Past to Present” exhibition.

The enigmatic ocean floor recently came to life for shoppers at Lehigh Valley Mall, thanks to an underwater exhibit on display. The program included coral reef tanks, live predator displays, a cyber sea-diver experience, and touch-tank shows every hour. In addition to high praise from kids, retailers reported a positive increase in sales.