Newgate Mall sought to capitalize on the Salt Lake City Olympics; but instead of trying to bring the world to its door, it aimed to attract locals instead. Plush Olympic mascots were available as gifts-with-purchase, contests were held for Olympic pins, the mall’s TVs were tuned-in to the Olympics, and food court merchants gave away Team USA party horns with each purchase.

As part of its grand re-opening, Willow Grove Park aided charity by auctioning tabletop-sized carousel horses that were decorated by celebrities. The horses were replicas of the mall’s new carousel, a key attraction and visual focal point of the renovation. The event saw sales rise 40% over the previous year, food merchants reported an average sales increase of 90%, and more than $26,000 was raised to benefit cancer prevention.

To welcome Santa back to its halls, Christiana Mall combined Yuletide cheer, timeless tradition, and technological innovation into a magical event.

Patrick Henry Mall hosted a seven-week back-to-school game for youth aged 8 to 17. “Where in the Americas is Mr. Patrick Henry?” had players guessing the weekly destination, aided by Mrs. Henry’s clues, such as ‘this country has the largest city in the world’. Prizes included mall gift certificates and a trip for four to Tampa Bay.

Hickory Hollow Mall hosted an annual circus in late August in order to draw the back-to-school crowd. Three daily performances, which lasted 30 minutes, included jugglers, clowns, cotton candy, and balloons.

The Abbotsford Downtown Business Association (ADBA) of British Columbia gave frames to merchants, which they could use to assemble and display themed scarecrows.

Oxford Valley Mall’s 31-member teen board set up a haunted house in a vacant space, in order to raise money and food for the Salvation Army.

Shoppers at Fox Run Mall were lucky enough to see a sunken treasure exhibit worth $40 million.

The Brickyard Mall presented a three-day series of events to commemorate Black History Month. Among other activities, children were invited to make masks using feathers, stones, glitter, and metallic confetti string.

With a massive audience tuning in to TNN’s Wildhorse Saloon or Club Dance every month, it made sense for the network to bring them to malls.