Markville Shopping Centre forewent a live fashion show for its own fashion video, which was repeated 100 times and credited the clothing’s retailers. Apparel sales increased 16% as a result.

Surrey Place was host to a Cake & Confectionery show with creations from novices to master cake makers alike, including Noah’s Ark and a giant cake with interior lights.

Santa Monica Place included a family Chanukah celebration in its holiday festivities, inviting children to create their own menorahs, dreidels, and candles. Some 500 people attended the first evening’s festivities, with another 70-80 attending the daily menorah lighting throughout Chanukah.

Cub Scouts satisfied their need for speed at Villa Italia Mall, racing specially-designed cars through the center as part of their annual Pinewood Derby.

Biggs Park Mall event that saw 20 shoppers realize their dream and become The King for a day.

Lenox Square—one of the largest centers in the U.S.—was undergoing construction and wanted to let shoppers know it was still open for business, with its regular caliber and selection of stores. “A Stroll Through Lenox Square” was created to showcase the center’s 200+ stores to the city’s hosts, the Atlanta Concierge Society members, so they could see everything the mall can offer their guests.

Free event offered visitors an Exosquad set, photo ops with the show’s cast, and a chance to win a trip to tour Universal Studios Hollywood.

Some 5,000 shoppers in Kamloops, British Columbia, took part in a five-hour Mardi Gras street party hosted by the Kamloops Business Improvement Area Association. Activities ranged from a dunking tank and apple bobbing to dart throwing and bean-bag tossing. The festivities cost the association $260, and generated $5,765 in revenue.

While Miss America was being crowned, all eyes were on a group of cute canines at Eastland Center’s “All American Dog Pageant”. Judges assessed the pooches as they competed in swimsuit, talent, and sportswear competitions. The media loved the event, which garnered publicity valued at over $48,000.

The Galleria at South Bay hosted its Parte Rama dance party to encourage (and thank) local high school students for partying safe and sober. Attendance was limited to 800, and tickets were sold for $5. The school with the most students in attendance also received $250 for their Associated Student Body.