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Community Room

Live Haunted House

Community Room, Entertainment, Fundraisers, Special Events

A haunted house attraction fulfills Crossroads Mall’s commitment to its community, in addition to generating traffic.
For the last two years, Crossroads Mall in Roanoke, Virginia has benefited from the efforts of a local fund raising organization that holds a Halloween "Haunted House" in the center court. It's an ideal way to put empty store space to good use, [...] Tactics Subscribers Read More...

Pumpkin Patch

Charity Partnerships, Community Room, Entertainment, Special Events

Through its partnership with a radio station, Muncie Mall got people excited for Halloween while raising funds for charity.
Nothing could get people more in the mood for Halloween than a "Pumpkin Patch", thought Marketing Director Julie Heigel of Muncie Mall in Muncie, Indiana. The idea actually came out of a brainstorming session with their regular, country radio co[...] Tactics Subscribers Read More...

Kid Business

Entertainment, Sales Promotions & More, Special Events

Children manned stores and sold their own goods at Lake Beaumaris Mall. The extra traffic translated to increased sales.
Many shoppers, particularly kids, couldn't imagine the intricacies of operating a successful retail business. To bring children into the world of retail, and get them acquainted with some of the merchants at Lake Beaumaris Mall in Lake Beaumaris[...] Tactics Subscribers Read More...

Diaper Dash

Entertainment, Special Events

Shoppers at Riverdrive Mall were off to the races – baby races, that is.
To increase weekend traffic at Riverdrive Mall in Peace River, Alberta Marketing Director Sandra Demers held a competition for babies called Diaper Dash. The event included babies of four different age categories; 6-9 months, 10-12 months, 13-15[...] Tactics Subscribers Read More...

Spitting Image

Catwalk Shows, Community Room, Entertainment, Special Events, Style Lounge

Over 600 people attended Coventry Mall’s “Mom and Me Look Alike” Mother’s Day contest.
More than 600 people turned up at Coventry Mall in Pottstown, Pennsylvannia for an unusual Mother's Day contest that raised the question of family similarities. It was called the "Mom and Me Look Alike" contest. The event was tied in with a fash[...] Tactics Subscribers Read More...

Scream of Death

Entertainment, Special Events

Cielo Vista Mall really gives shoppers something to scream about.
Marketing Director Cindy Avila of Cielo Vista Mall in El Paso, Texas was tired of just having the usual trick or treating for kids at Halloween. One of her food merchants suggested a Halloween Screaming Contest to break the routine. "With the[...] Tactics Subscribers Read More...

Ninjas in Action

Entertainment, Special Events

Ninja Turtles and other cartoon characters were a huge draw for Halloween at Clifton Country Mall in Clifton Park, New York.
Ninja Turtles and other cartoon characters were a huge draw for Halloween at Clifton Country Mall in Clifton Park, New York. Assistant Marketing Director Jeanette Jordan says the event was affordable because it was held in conjunction with local[...] Tactics Subscribers Read More...

My Video Valentine

Charity Partnerships, Community Room, Entertainment, Special Events

Gateway Mall gives shoppers the chance to videotape a personalized message for their Valentine. Some proceeds of the event benefited charity.
Many Valentine's Day enthusiasts in Bismarck, North Dakota opted for the creative approach to surprise their loved ones on February 14 this year. They responded to Gateway Mall's Valentine Video promotion. "We ran 50, 30-second announcements [...] Tactics Subscribers Read More...

Matinee Madness

Entertainment, Special Events

Springfield Mall’s Summer Movie Circus, a free movie program for kids, is back and more popular than ever.
A free movie program for children is taking center stage at a Virginia shopping center. Springfield Mall in Springfield, Virginia has a prime location in the center of the community. As a result, it has become a natural arena for community-orien[...] Tactics Subscribers Read More...
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