Santa HQ Comes to Macerich Malls

Image credits: HGTV

The company teams up with HGTV and others to create a digitally-savvy Christmas.

This holiday season, visitors to some Macerich centers will get to experience a new take on Santa's workshop, one reimagined for the 21st century. What does that mean? Selfies, tablets and digital portals, to start. Santa HQ is the result of [...] Tactics Subscribers Read More...

Festival Leisure Park Goes Back to the Future

Entertainment, Movie Theatre Premieres and Partnerships

Special event marks the day Marty McFly arrived in the future.

October 21, 2015 was a very special day for movie fans: it was the day Marty McFly arrived from the past in 1989's campy sci-fi classic Back to the Future II. Fans around the world celebrated this one-time event, actors Michael J. Fox and Chr[...] Tactics Subscribers Read More...

The Cat In the Hat at The Gardens Mall

Entertainment, Special Events

A unique collaboration brings the works of Dr. Seuss to the Florida mall.

The Gardens Mall is ringing in the new year with a very special event: an exhibition of the works of Theodor Seuss Geisel, Dr. Seuss. The center is working with the Ann Jackson Gallery of Atlanta, Georgia to present a collaborative, museum-qu[...] Tactics Subscribers Read More...

Spotlight on Pint-Size Style

Catwalk Shows, Entertainment, Special Events, Style Lounge

Scottsdale Quarter is about to host its first annual Fashion Week 4 Kids, a multi-day event to highlight children’s clothing designers.

Children tend to get a lot of attention during mall fashion events with their spontaneous skips down the catwalk, dressed in the latest styles. Well, they’re about to steal the entire show at Scottsdale Quarter. October 19 through 24, the WP G[...] Tactics Subscribers Read More...

A Rainforest Comes to Life at Robina Town Centre

Entertainment, Special Events

School holiday events bring Australia’s stunning local environments indoors.

When families come to visit Robina Town Centre over the school holidays, they'll find an environment transformed. Center Court has become a living rainforest, complete with hundreds of native Australian plants. It's part of the center's 'Your[...] Tactics Subscribers Read More...

Southgate Centre Hosts (Almost) Authentic Van Gogh Exhibition

Entertainment, Special Events

New reproduction technology allows shoppers to get their hands on exact replicas of some of Vincent van Gogh’s masterpieces.

Without traveling to Amsterdam, one might never see Van Gogh's Landscape at Twilight or The Bedroom in all their visual glory. Next month, however, Southgate Centre shoppers will come as close as they can get without traveling around the world, [...] Tactics Subscribers Read More...

Celebrity Designers Create All-New Parents’ Room for Robina Town Centre

Amenities, Celebrity Appearances, Customer Service

Robina Town Centre sought out well-known designers Ayden and Jess for its latest family-friendly efforts.

Ayden and Jess Hogan are celebrity designers whose talents have been highlighted on Australia's The Block Triple Threat and Reno Rumble. They're also a married couple with two children, so they were a natural choice when Robina Town Centre went [...] Tactics Subscribers Read More...

Dennis the Menace Wreaks Havoc at intu Mall

Entertainment, Special Events

Intu Group teams up with The Beano to host family-focused activities and a social-media competition during the summer holidays.

Intu Potteries is looking a lot like Beanotown these days. On July 21, comic book character Dennis the Menace slipped past the UK center’s security team and made himself at home, even adding some personal décor touches to the halls. He’s go[...] Tactics Subscribers Read More...

Clyde Centre Takes Shoppers Around the World

Entertainment, Special Events

For the summer school holidays, Clyde Shopping Centre celebrates 7 international destinations.

Summer holidays pose a challenge for everyone: how do you keep children entertained when they're off school for weeks upon weeks? Beyond that, how do you do it without breaking the bank? Clyde Shopping Centre has a solution for parents in its[...] Tactics Subscribers Read More...

Front-Row Seats

Entertainment, Special Events

Free fleece blankets were among the perks for shoppers who were first in line for The Outlet Collection at Riverwalk’s outdoor movie event

Holiday movies are usually triggers for cocooning and spending quality family time on the couch while sipping cocoa (or eggnog) and gobbling up a few treats. The Outlet Collection at Riverwalk encouraged shoppers to indulge in that type of leisu[...] Tactics Subscribers Read More...