Christmas Is… Um…Um…

The London center added a whimsical touch to its cross-category marketing spot

The shepherds found Jesus using Google Maps? What? Hard to believe, but that's what 25 percent of the children that research firm Mortar questioned on behalf of Brent Cross shopping centre said. And in case you didn't know, Christmas Day is actu[...] Tactics Subscribers Read More...

Late-night Singing a Hit at Cornmill

Entertainment, Special Events

UK mall hosted a choir competition with a Facebook twist.

Madonna’s “Like A Prayer” is not exactly your typical holiday choral work, but it helped one youth choir win £1,000 (just over $1,550) last year when the UK’s Cornmill Shopping Centre (Cornmill) held its Cornmill Chorus competition. The[...] Tactics Subscribers Read More...

Naughty, Naughty Elves!

Entertainment, Special Events

Les Rivières gave away a $5,500 Florida vacation to the best naughty elf hunter

Shoppers were on the lookout for mischievous puppet elves pulling pranks at Les Rivières shopping center in Trois-Rivières, Canada, last holiday season. It was all in the hopes of winning a trip for four to Disney World in Orlando in a contest[...] Tactics Subscribers Read More...

The Beach Comes to Brent Cross

Entertainment, Special Events

This summer, the shopping centre gives shoppers a holiday destination close to home.

When it's time to take the family on holiday, there's nothing like the beach. There's the sand, the surf, and the boardwalk—but also the traffic, the distance, and the cost. Some shopping centers help alleviate those negatives by creating the[...] Tactics Subscribers Read More...

Broadway Shoppers Delight in Scrumptious Music Icons

Entertainment, Special Events

Madonna and Amy Winehouse are among the recording artists celebrated with edible portraits at an Australian mall exhibit.

Ever heard of food mapping? No, we’re not talking about some scientific analysis, but about art—playful art. In entails taking real food items, anything you like, and using them as materials to create works that will be as appetizing as they[...] Tactics Subscribers Read More...

Australia Fashion Chamber Marks A Great First Year

Entertainment, Special Events

AMP Capital Shopping Centres helped ring in the anniversary festivities.

For the past year, the Australian Fashion Chamber has been hard at work on its mandate of strengthening, promoting and developing Australian fashion design. It's been a good one, too. The organization made waves showcasing the work of five Austr[...] Tactics Subscribers Read More...

The Point Positions Itself as South Bay’s Living Room

Entertainment, Grand Openings

Image credits: Dana Thompson Photography

A series of community-focused events lead up to the lifestyle center’s official opening.

When it opens at the end of the July, California's The Point expects to be more than a lifestyle center. It hopes to become South Bay's living room. Much of that comes down to its unique blend of regional shops, chef-driven restaurants and e[...] Tactics Subscribers Read More...

Shoppers Play Cupid at the Marlands

Entertainment, Special Events

Giant heart balloon filled with prizes ranging from jewellery and chocolate to free coffee and center-wide vouchers was hung up to test players’ precision.

Lonely souls normally rely on Cupid’s archery skills to get what their heart desires, but not at The Marlands. The Southampton, UK, center’s shoppers took matters into their own hands this past Valentine’s Day weekend as they aimed a golde[...] Tactics Subscribers Read More...

Carrousel Du Louvre Rings In the Year of the Sheep

Entertainment, Special Events

French center goes beyond folklore with retrospective photo exhibit to celebrate the Lunar New Year.

Lion dances and dragon parades have become as synonymous with Lunar New Year as Santa is with Christmas. Yet such celebrations only offer a narrow window to contemporary Chinese culture. This past February, visitors at the Carrousel du Louvre in[...] Tactics Subscribers Read More...

Westfield Launches Music Cube

Entertainment, Special Events

London and Stratford City centers have singers and bands perform live inside soundproof mini-studios, while guests hit the vibrating floor with headphones on to dance the night away.

Alexa Goddard is a rising recording artist who’s made it to the top of the UK Indie Chart with her R&B covers. She showed music lovers why at her sold-out concert at Westfield London recently. But while she really worked the stage in the cente[...] Tactics Subscribers Read More...