Varena hosts play card game to give some disappointed gift recipients what they really wanted for Christmas.

Some 6,000 children visited the Columbian mall’s manger, one of the highlights of its live nativity scene.

Children had to deliver their good deed report card in person to get an invitation to Monroe Crossing’s Nice List Party.

Chocolate World Heritage Exhibition among the attractions that drew crowds and the media to Harbour City’s month-long Chocolate Trail event series.

CentralWorld rebounds after an anti-government protest destroyed much of its retail space, along with its reputation as a top destination.

Olympic fever hits the mall floor as shoppers step up to the microphone to motivate athletes ahead of London Olympic Summer Games.

Westfield London’s Car Boutique is one fashion trunk show and car boot event mashup that drove traffic and sales up.

Mall celebrates National Youth Week with event showcasing and empowering budding artists, while also entertaining guests.

There are half-price tickets up for grabs for shoppers who take on the responsibility of being designated drivers at beer-focused event.

Using a live celebrity performance can produce a lot of benefits, from attracting local media attention to encouraging word-of-mouth marketing to making lasting consumer impressions.