Open Casting Call

Entertainment, Special Events

Cold readings and shopping challenges are among effective methods in finding the right people to play holiday hosts at your mall.

Landing a job as Manufaktura’s Santa for the holiday shopping season required more than your standard cover letter and resume. It was, as the mall phrased it, "the best job in the city." That kind of gig came with a strenuous interview process[...] Tactics Subscribers Read More...

Waah, Waah, Waah, Waah, Waah…

Entertainment, Special Events

Galleria at Sunset makes light of less than enjoyable visits with Santa by hosting a Christmas Criers contest. Earplugs were not provided.

As much as parents revere the ritual, not all children like to be dressed in their Sunday best, dragged to the mall and placed on a stranger’s lap to pose for a holiday photo, even if that stranger is Santa. Those who don’t enjoy the exper[...] Tactics Subscribers Read More...

Pawsox Idol

Entertainment, Special Events

American mall hosts auditions to find its own Idol artist to sing the National Anthem at local baseball game.

The Pawtucket Red Sox is a Minor League Baseball team in Massachusetts (USA), and it takes pride in putting on a good show for fans on and off the field. Like the Major League Baseball, which brought out past American Idol winner Kelly Clarkson [...] Tactics Subscribers Read More...

Crank It Up

Entertainment, Special Events

Sihlcity gets a nice PR boost as one of its tenants, the Papiersaal dining and entertainment hot spot, hosts the International Radio Festival.

Shoppers in Ibiza, Spain might never have heard of Papiersaal if it hadn’t been for the International Radio Festival (IRF, www.InternationalRadioFestival.com) held there last September. Now, the little Swiss paper factory warehouse turned dini[...] Tactics Subscribers Read More...

Keeping Up With the Joneses

Entertainment, Special Events

Mall marketers team up with local event organizers and hands out branded sodas to stay connected with shoppers on Canada Day.

Willowbrook Shopping Centre has always prided itself on giving customers what they need. But last year, the regional mall had to abandon one of its most cherished traditions: hosting Canada Day celebrations. “It has been difficult to draw t[...] Tactics Subscribers Read More...

Naughty or Nice?

Entertainment, Special Events

With its burlesque pop-up grotto, Westfield London gives grown-up shoppers something to look forward to during the holidays.

Toulouse-Lautrec would have felt right at home in Westfield London last holiday season. The French artist, who immortalized the decadent times of the late 19th century in the popular Paris quarter of Montmartre and its famed Moulin Rouge, would [...] Tactics Subscribers Read More...

A Doctor Performing Miracles

Celebrity Appearances, Entertainment

SG Celebrity brings actor Peter Facinelli to Harrisburg Mall to meet with fans and help raise money for charity.

Let’s start with the disclaimer: Peter Facinelli isn’t a doctor. But don’t bother arguing the point with the fans who stormed Harrisburg Mall in Pennsylvania, USA this past October 4. As far as they are concerned, he is both Dr. Carlisle C[...] Tactics Subscribers Read More...

Diversity at Play

Celebrity Appearances, Community Room

The Glades provides entertainment while supporting its community with an appearance by dance group Diversity.

The Glades in Bromley, UK mixed entertainment with community outreach when it held a special meet-and-greet in Head, its new music and movie store. On November 19, dance group Diversity, this year’s winner of hit TV show “Britain’s Got [...] Tactics Subscribers Read More...

One Track Minds

Design Studio, Grand Openings

With new branding and merchandise, Del Monte Center targets new demographic groups.

Del Monte Center (DMC) clearly doesn’t believe in the one-brand-fits-all approach to marketing. The California center plays favorites in its “My Favorite Stores” advertising campaign, giving several A-list retailers some prominence in its [...] Tactics Subscribers Read More...

It’s Show Time

Celebrity Appearances, Entertainment, Food & Beverage, Grand Openings, Special Events, Style Lounge

Consumers need a compelling reason to put down their gadgets, step away from the TV, and go to the mall. Simple entertainment just doesn’t cut it anymore.

When the curtain rises on opening day, the number one thing a stage producer hopes for is a packed house. Marketers strive for the same outcome in the theatre of retail. That may well be their biggest problem. Developing special events is an [...] Tactics Subscribers Read More...