Dennis the Menace Wreaks Havoc at intu Mall

Entertainment, Special Events

Intu Group teams up with The Beano to host family-focused activities and a social-media competition during the summer holidays.

Intu Potteries is looking a lot like Beanotown these days. On July 21, comic book character Dennis the Menace slipped past the UK center’s security team and made himself at home, even adding some personal décor touches to the halls. He’s go[...] Tactics Subscribers Read More...

Clyde Centre Takes Shoppers Around the World

Entertainment, Special Events

For the summer school holidays, Clyde Shopping Centre celebrates 7 international destinations.

Summer holidays pose a challenge for everyone: how do you keep children entertained when they're off school for weeks upon weeks? Beyond that, how do you do it without breaking the bank? Clyde Shopping Centre has a solution for parents in its[...] Tactics Subscribers Read More...

Front-Row Seats

Entertainment, Special Events

Free fleece blankets were among the perks for shoppers who were first in line for The Outlet Collection at Riverwalk’s outdoor movie event

Holiday movies are usually triggers for cocooning and spending quality family time on the couch while sipping cocoa (or eggnog) and gobbling up a few treats. The Outlet Collection at Riverwalk encouraged shoppers to indulge in that type of leisu[...] Tactics Subscribers Read More...

Christmas Is… Um…Um…

Entertainment, Special Events

The London center added a whimsical touch to its cross-category marketing spot

The shepherds found Jesus using Google Maps? What? Hard to believe, but that's what 25 percent of the children that research firm Mortar questioned on behalf of Brent Cross shopping centre said. And in case you didn't know, Christmas Day is actu[...] Tactics Subscribers Read More...

Late-night Singing a Hit at Cornmill

Entertainment, Special Events

UK mall hosted a choir competition with a Facebook twist.

Madonna’s “Like A Prayer” is not exactly your typical holiday choral work, but it helped one youth choir win £1,000 (just over $1,550) last year when the UK’s Cornmill Shopping Centre (Cornmill) held its Cornmill Chorus competition. The[...] Tactics Subscribers Read More...

Naughty, Naughty Elves!

Entertainment, Special Events

Les Rivières gave away a $5,500 Florida vacation to the best naughty elf hunter

Shoppers were on the lookout for mischievous puppet elves pulling pranks at Les Rivières shopping center in Trois-Rivières, Canada, last holiday season. It was all in the hopes of winning a trip for four to Disney World in Orlando in a contest[...] Tactics Subscribers Read More...

The Beach Comes to Brent Cross

Entertainment, Special Events

This summer, the shopping centre gives shoppers a holiday destination close to home.

When it's time to take the family on holiday, there's nothing like the beach. There's the sand, the surf, and the boardwalk—but also the traffic, the distance, and the cost. Some shopping centers help alleviate those negatives by creating the[...] Tactics Subscribers Read More...

Broadway Shoppers Delight in Scrumptious Music Icons

Entertainment, Special Events

Madonna and Amy Winehouse are among the recording artists celebrated with edible portraits at an Australian mall exhibit.

Ever heard of food mapping? No, we’re not talking about some scientific analysis, but about art—playful art. In entails taking real food items, anything you like, and using them as materials to create works that will be as appetizing as they[...] Tactics Subscribers Read More...

Australia Fashion Chamber Marks A Great First Year

Entertainment, Special Events

AMP Capital Shopping Centres helped ring in the anniversary festivities.

For the past year, the Australian Fashion Chamber has been hard at work on its mandate of strengthening, promoting and developing Australian fashion design. It's been a good one, too. The organization made waves showcasing the work of five Austr[...] Tactics Subscribers Read More...

Shoppers Play Cupid at the Marlands

Entertainment, Special Events

Giant heart balloon filled with prizes ranging from jewellery and chocolate to free coffee and center-wide vouchers was hung up to test players’ precision.

Lonely souls normally rely on Cupid’s archery skills to get what their heart desires, but not at The Marlands. The Southampton, UK, center’s shoppers took matters into their own hands this past Valentine’s Day weekend as they aimed a golde[...] Tactics Subscribers Read More...