Carrousel Du Louvre Rings In the Year of the Sheep

French center goes beyond folklore with retrospective photo exhibit to celebrate the Lunar New Year.

Lion dances and dragon parades have become as synonymous with Lunar New Year as Santa is with Christmas. Yet such celebrations only offer a narrow window to contemporary Chinese culture. This past February, visitors at the Carrousel du Louvre in[...] Tactics Subscribers Read More...

Westfield Launches Music Cube

Entertainment, Special Events

London and Stratford City centers have singers and bands perform live inside soundproof mini-studios, while guests hit the vibrating floor with headphones on to dance the night away.

Alexa Goddard is a rising recording artist who’s made it to the top of the UK Indie Chart with her R&B covers. She showed music lovers why at her sold-out concert at Westfield London recently. But while she really worked the stage in the cente[...] Tactics Subscribers Read More...

Who Lied at Yuletide?

Entertainment, Special Events

Naughty folks beware: there’s no point covering up the truth when you’re hooked up to Santa’s lie detector.

Normally Santa is in cahoots with parents to make sure children pass the nice-or-naughty test. Things were not quite that easy at three Hammerson malls in the UK last year. The developer installed polygraph machines outside its grottos to add a [...] Tactics Subscribers Read More...

A Taste of the Old World

Entertainment, Special Events

Tysons Corner Center partners with German Embassy and Dresden Tourism to host traditional holiday market head of $600 million expansion unveiling.

Being in a nation's capital has its advantages, like having access to some of the world's top destinations right on your doorstep. A Washington, DC, address certainly played a role in Tysons Corner Center’s (Tysons) ability to strike a public-[...] Tactics Subscribers Read More...

Barista Showdown

Entertainment, Special Events

The Myer Centre, Veneziano Coffee Rosters and BOTZ Café host 32 baristas in Latte Art Smack Down competition.

It might just be a pretty leaf that you’ll destroy in one gulp, but to a barista it’s an art form. We’re talking about the intricate designs that coffee shop baristas make for you with nothing more than a goblet of frothed milk. The Myer C[...] Tactics Subscribers Read More...

Time Out Readers to Hop into the World Square

Entertainment, Special Events

Craft beer tasting just the type of event that entertainment magazine readers go for, and the sample prices are right.

The Hop-Up craft beer bar will soon pop up at Australia’s World Square. Thanks to a partnership with the Time Out Sydney entertainment guide, the shopping center will host specialty brewers Four Pines, Young Henry’s, The Rocks Brewing, Parra[...] Tactics Subscribers Read More...

Promenades Cathédrale’s Midday Breaks

Entertainment, Special Events

Montreal center set aside a budget of $35,000 for each of its Pop-Up Series lifestyle events, which are free for shoppers to attend.

This past April, something unusual happened in Montreal, Canada’s busy downtown core: the normally hurried office workers started taking extended midday breaks. Instead of dashing back to their desks and boardrooms after wolfing down lunch, th[...] Tactics Subscribers Read More...

Kerry Parkside Lifts Spirits with Amazing Race to Love

Entertainment, Special Events

Strangers pair up to complete tasks that test teamwork skills in competition that’s meant to act as metaphor for real-life romantic partnerships.

Forget romantic comedies, finding your soulmate takes skill and Kerry Parkside had some advice to impart to its shoppers last summer. The Shanghai center hosted a free love bootcamp to explore the core elements that can make ‘happy ever after�[...] Tactics Subscribers Read More...

Meadowhall’s Fashion Express Hits the Road

Entertainment, Special Events

An impromptu champagne breakfast with professional models was not a bad way for commuters to start their work day.

Just ahead of its Big Brand Event, Meadowhall surprised shoppers with a glimpse of top AW13 looks on the street and aboard a Stagecoach Supertram. The UK center rebranded the car into its own #MHFashionExpress, planting models and their entourag[...] Tactics Subscribers Read More...

Galeries St Lambert’s Sticky News Posts

Entertainment, Special Events

Shopping center gets Guinness Book record with cycling-inspired artworks commissioned from Blue Banana Creative.

When the Tour de France rolls into town, all eyes are on the racers participating in the cycling world’s marquee event. It’s not exactly good news for a mall sitting right across the road from the start line. The marketing team from Belgium�[...] Tactics Subscribers Read More...