Perkonomics: a Way to Build Your Customer Service

Customer Service, Sales Promotions & More

To consumers, simple perks can make a world of difference.

One of the trends in retailing in 2009 is what the Americans call perkonomics. This is where you attract customers during a difficult trading period by offering them a perk, like Ben and Jerry does. The American ice cream retailer has its Free C[...] Tactics Subscribers Read More...

Style to the People

Celebrity Appearances, Sales Promotions & More, Style Lounge, Stylist and Personal Shopping Services

Centro Rosedale enlists a celebrity stylist for its makeover competition.

Donny Galella’s approach to styling placed him at the top list of possible celebrity hosts for the makeover competition that Centro Roselands is currently holding. The stylist, designer and TV personality made a memorable impression on center [...] Tactics Subscribers Read More...

The Way of the Warrior

Entertainment, Sales Promotions & More

Aberdeen Centre raises traffic by as much as 50 percent with a trilingual exhibition.

The Return of the Last Emperor exhibition that Canada’s Aberdeen Centre presented this past summer was an exercise in balance and self-restraint for promotion and PR manager Joey Kwan. The event, which took nearly 12 months to plan, sent visit[...] Tactics Subscribers Read More...

Food, Glorious Food!

Food & Beverage, Sales Promotions & More

Focusing more on food category marketing is one way to continue to drive mall shopper traffic and sales during a recession.

The last six months have not been kind ones for retailers and shopping centers, as all in the business well know. In the UK alone, seven shopping centers entered administration in the first quarter of 2009, and Experian’s prediction that as ma[...] Tactics Subscribers Read More...

Trading Up

Entertainment, Sales Promotions & More

The Liberty leaves its hard-knock life behind with a highly productive sales and entertainment event.

The rags to riches story that made “Annie” an overnight success in America more than 30 years ago still resonates with today’s audiences worldwide. Last fall, open auditions for a treble casting to appear in an off-West End production of t[...] Tactics Subscribers Read More...

On-Ice Shoot-Out

Gift Cards, Sales Promotions & More

CrossIron Mills partners with the Calgary Sun newspaper and Calgary Flames hockey club for the Flames’ 30th anniversary season.

This is a big year for Canada’s Calgary Flames. The hockey club is celebrating its 30th anniversary season and it’s partnered with CrossIron Mills and the Calgary Sun newspaper to mark the milestone. CrossIron Mills is giving away a $30,0[...] Tactics Subscribers Read More...

Unum Sumus

Community Room, Sales Promotions & More

Following its motto, Unum Sumus (“We Are One”), Tristan rewards customers for buying locally-made garments.

The call to “buy local” is echoing across America’s border and into one Canadian retailer’s apparel stores. Following its motto, Unum Sumus (We Are One), Tristan is running a special promotion this September 16 through 30 that will re[...] Tactics Subscribers Read More...

The Technology Report

Apps, Sales Promotions & More, Technology Lab, Technology News

New marketing technology has brought retailers and shopping centers closer to their customers. We take a look at some of the best examples of marketing technology in action.

New marketing technology has brought retailers and shopping centers closer to their customers. But beyond the ability to deliver improved customer service, expanded entertainment offers and a more customized overall experience, these new tools a[...] Tactics Subscribers Read More...

The Stuff of Eco-Champions

Community Room, Loyalty Programs, Sustainability

Over four weekends, Kingdom and Clyde Shopping Centers showed children how they could help the environment and become Eco-Champions.

The UK’s Kingdom and Clyde shopping centers tried something different to encourage repeat visits from local families this past summer. They held a “Go Environmental” series of special events and promotions over four weekends, and tied in a[...] Tactics Subscribers Read More...

Parking Perks

Loyalty Programs, Parking, Sales Promotions

VivoCity’s sales promotion doubles as a loyalty program, offering customers free parking.

Singapore’s VivoCity is revving up sales and giving shoppers an incentive to join its loyalty club with a car park promotion. For every SGD 50 (approx. $35) spent in one day (maximum of three combined receipts), shoppers earn one loyalty point[...] Tactics Subscribers Read More...