Weather Eye

Loyalty Programs, Sales Promotions & More

In challenging economic times, a loyalty program is more important than ever. It provides a roster of family entertainment and activities that is free at a lifestyle destination so that shoppers can still come out and have a great time.

No one dares to pronounce the "R" word too loudly, but markets around the globe are feeling the ripple effects of the correction, the downturn or whichever euphemism you wish to use to describe a battered economy. The causes are well known. R[...] Tactics Subscribers Read More...

Fashion in the Boardroom

Gift Cards, Sales Promotions & More

Yorkdale Shopping Centre’s marketing team launched a Corporate Fashion Seminar program in April 2007 after a few years of hosting occasional workshops to gauge market interest.

When the concept of casual chic entered corporate boardrooms in the early 1990s, inspired by Silicon Valley's young entrepreneurs, it created a small social revolution, opposing suit-clad traditionalists to khaki-loving liberals. It also produce[...] Tactics Subscribers Read More...

Call of the Mall

Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Pajamas were the apparel of choice for North Riverside Park Mall’s holiday kick-off.

The Holidays have a way of turning ordinary people into shopping commandos. It was certainly the case for the more than 500 eager customers who stormed North Riverside Park Mall (NRPM) in Illinois, USA, at 5.30am last November 23rd. It was th[...] Tactics Subscribers Read More...

A Fashion Parade’s Strong March

Sales Promotions, Sales Promotions & More

Western Australia welcomes a week of fashionable activities that capture shopper’s interest and exceeds the expectations of the organizers.

The marketing teams at Western Australian shopping centers Karrinyup and Garden City successfully turned one fashion parade into a week of in-center activities that produced excellent results surpassing all expectations. Both centers' integra[...] Tactics Subscribers Read More...

Bluetooth Fairy at Menlyn Park

Loyalty Programs, Sales Promotions & More

The South African centre gets personal with shoppers through their mobiles.

iPods and mini-makeover vouchers are among the goodies that Menlyn Park Shopping Centre in Pretoria, South Africa, has been handing out to shoppers since it introduced its Bluetooth loyalty programme. Until 31st December, Menlyn Park is encou[...] Tactics Subscribers Read More...

Mother Nature’s Holidays

Community Room, Sales Promotions & More, Sustainability

Some shopping centers are using the time when they have their clientele’s full attention—the holiday season—to raise awareness of environmental issues and make the case for a greener form of consumerism.

It’s hard to think of greenhouse gas emissions, the loss of the Nile or the plight of the polar bear when you’re frantically hunting through the shops of your local centre to find a gift for your 14-year-old nephew. A secure and healthy futu[...] Tactics Subscribers Read More...