Shoppers in Puerto Rico receive a Holiday magazine that promotes 15 different centers.

Even in emerging markets such as Central and Eastern Europe, effective shopping centre marketing still comes down to sound research and market awareness.

A look at integrated marketing events that take school age kids beyond fun and into events and programs that both inspire and educate participants.

 If you want teens shopping in your center, give them the right calls to action. Here are a few ideas to revive your teen marketing programming.

Designed to capture the mall’s character, 1+1=TREE helped develop closer ties with the community while enhancing the environment by planting trees locally.

Like their music, literature, and TV choices, the task of selling to teens can be a shock to many marketers’ systems. But delve into the youth culture, and you’ll discover consumers who are ready to listen and eager to discover new brands.

While Chinese New Year is the first large gift-giving event of the New Year for the Asian community, Lougheed Town Centre discovered that many ethnic groups also follow the Lunar Calendar.

Kate Fischer shines as the national spokesmodel for Australia’s AMP Capital Shopping Centres.

To appeal to a growing market of young families, Garden City Shopping Centre gave shoppers a chance to win a contribution to their educational funds.

Small center marketing isn’t about trying to recreate programs that were meant to support regional schemes. Understand the realities of your centre—don’t focus on how or where it falls short of the marketing conditions at other, bigger centers.