Painting the Town Red for Lunar New Year

Sales Promotions & More, Seasonal Giveaways

Vancouver’s CF Pacific Centre Collaborates with The Style Spy Blog to Treat Shoppers.

Vancouverites are getting unexpected gifts from their local CF Pacific Centre. The Canadian downtown mall has been stopping people on the street randomly and giving them free red accessories to celebrate the Lunar New Year. That's how Joel got a[...] Tactics Subscribers Read More...

Lifestyle Marketing: Shoppi Tivoli Gets It

Sales Promotions, Sales Promotions & More

Swiss shoppers test the latest in athletic gear, get body analysis and play with tech toys.

There’s a difference between selling merchandise and supporting a lifestyle…by selling an array of complementary products. Granted, the line is a fine one, but understanding where it lies can give retailers the market advantage. The team tha[...] Tactics Subscribers Read More...

Bluewater to Play Airport for a Weekend

Sales Promotions, Sales Promotions & More

There is £1,000 up for grabs for shoppers who book their holiday at the UK mall.

Shoppers in Kent, UK, who are down with a case of winter blues won’t need to go far to find help. Their local Bluewater retail and leisure center plans to turn itself into an airport of sorts and give its customers access to everything they ne[...] Tactics Subscribers Read More...

IKEA Campaign Celebrates Food Lifestyles

Food & Beverage, Sales Promotions & More

A dedicated website is stocked with ideas to make the most of family meals.

People who regularly order take-out have finally found an ally, other than their favorite eatery: IKEA. The retailer that taught us to love outfitting our homes, regardless of our budget or space, is now honoring family meal rituals, whatever th[...] Tactics Subscribers Read More...

Soap & Glory Hosts Live Acts in Shop Windows

Live Demonstrations, Sales Promotions & More

Shoppers in several UK malls are invited to take in holiday beauty shows and then step behind the stage glass to get mini-makeovers.

If you can turn a dreary mall corridor into a minimalist art gallery, then why wouldn’t you host a live act in a shop’s Christmas window? It’s about disrupting the marketing order and making a brand statement through the theater of retail.[...] Tactics Subscribers Read More...

Roosevelt Field Indulges in a Holiday Fantasy

Sales Promotions & More

Image credits: PRNewsFoto/Simon

Neiman Marcus’s Fantasy Gifts bring their aspirational holiday shopping to the mall.

Santa's making his list and checking it twice, but no matter how nice you've been, you probably aren't getting a trip to the edge of space for Christmas. But what if you could? That is, more or less, the concept behind Neiman Marcus's Fan[...] Tactics Subscribers Read More...

Stayz, Westfield Offer $1 Shopping Sleepover

Sales Promotions & More, Seasonal Giveaways

Accommodation for four in the middle of the Bondi Junction mall awaits the family that will be quick enough to snap up the holiday rental.

Travelers searching through Stayz.com.au with plans of booking a quick getaway this month will likely do a double-take when they land on the vacation website’s Christmas Shopping Sleepover offer. A nightly rate of just $1 for a package compris[...] Tactics Subscribers Read More...

Sydney Malls Give Co-op Marketing a Go

Sales Promotions, Sales Promotions & More

Mirvac Retail is out to make two of its shopping centers top destinations for travelers wanting a memorable but affordable Sydney experience.

Each year, some 12 million tourists pour into Darling Harbour. They come to the Sydney, Australia, hub to take in the waterfront views, eat and enjoy the local entertainment. If the partners behind the new Hello Sydney tourism program have their[...] Tactics Subscribers Read More...

Mall Hopes to Cash In on iWatch Appeal

Sales Promotions & More, Seasonal Giveaways

If shoppers eat too many chocolates this month, they can’t blame it on Santafé Medellín’s techie advent calendar.

There's always a bit of a rivalry that builds around Advent calendars, and not just between family members or friends. Retailers and shopping centers get caught up in it as well, and their marketers do their best to find creative twists on the o[...] Tactics Subscribers Read More...

Oxford Properties Banking on Mrs. Claus

Sales Promotions, Sales Promotions & More

Canadian group trials the self-gifting angle at Upper Canada Mall and other properties to encourage female shoppers to indulge a little more during the holidays.

Santa is indisputably the Christmas front man, but Mrs. Claus is the one who makes holiday magic happen without getting much credit. As far as the Oxford Properties Group marketers are concerned, it’s a metaphor for what happens in real life i[...] Tactics Subscribers Read More...