The Friary to Plant Its Own Forest

The center promises to turn shoppers’ holiday purchases into gifts for the planet.

Glancing at The Friary’s holiday launch photos, you might miss Santa altogether. It’s easy to do. He didn’t don his velvety red suit for the UK center’s November 19 event, but a fur-lined green robe that harks back to the Christmas tradi[...] Tactics Subscribers Read More...

Foodies Line Up for Sunnybank $2 Deals

Food & Beverage, Sales Promotions & More

Award-winning “try before you buy” marketing strategy has proven as effective as any frequent shopper program for the Brisbane mall.

It sounds like the kind of bargain that only fast-food joints offer to build weekday traffic and sales, but $2 deals could help boost your mall’s F&B revenue as well. That small change got you a lot more than a meager burger at Sunnybank Plaza[...] Tactics Subscribers Read More...

Shhh…Ditch Work and Go Shopping

Sales Promotions, Sales Promotions & More

Birkenhead Point has a cheeky proposition for shoppers who want to avoid the crazy holiday crowds.

Don’t like the frenzy of holiday shopping? Skip the weekends and look for your gifts at the mall on weekdays instead. Of course, that means sneaking off from work and it’s exactly what Birkenhead Point is advising its customers to do. The Au[...] Tactics Subscribers Read More...

Westfield Hornsby Hooks Into CommBank’s New Loyalty App

Loyalty Programs, Sales Promotions & More

Image credits: Commonwealth Bank

CommBank Offers provides tailored deals to Westfield shoppers for a three-month trial.

Throughout the lead up to Christmas, some Westfield Hornsby visitors will have a chance to get a little extra out of their shopping trips. Scentre Group, Westfield's spin off for the Australia and New Zealand regions, is working with Commonwealt[...] Tactics Subscribers Read More...

Starwood Retail Launches Wide-Reaching Rewards Program

Loyalty Programs, Sales Promotions & More

Oh, So Simple Rewards will offer shoppers cash-like rewards for shopping at any retailer in Starwood Retailer Partners’ shopping centers.

Mall-wide rewards programs are one of marketing's white whales. Getting dozens of disparate retailers on board with any single scheme is a monumental challenge, particularly when many have successful loyalty programs of their own. Chicago-bas[...] Tactics Subscribers Read More...

Mirrabooka Square Sends Shoppers to their Kitchens

Food & Beverage, Sales Promotions & More

New highly branded program includes food vendor promotions, and monthly contest to find and celebrate everyday Homemade Heroes.

Why eat takeout when you can cook something tasty quickly at home? It seems like a strange habit for a shopping center to advocate, but Mirrabooka Square is doing it. The Australian center houses 18 food court eateries and yet it developed Homem[...] Tactics Subscribers Read More...

Place Ste-Foy Shows Co-Branding Doesn’t Need to Be Dull

Sales Promotions, Sales Promotions & More

Orange Tango works its magic to give a mall a sporty edge, and a ski hill a little style.

The creative that agency Orange Tango recently designed for Place Ste-Foy demonstrates what co-op advertising should be: an opportunity for collaborating brands to leverage each other’s strengths to broaden their reach in a way that appeals to[...] Tactics Subscribers Read More...

Dodier, A-Blast Deliver Text-Based Service to Malls

Sales Promotions, Sales Promotions & More

Shoppers launched at four U.S. properties, giving shoppers access to free Wi-Fi and retail perks through text messaging, and malls more big data to inform their marketing strategies.

Marketing agency Dodier & Company (Dodier) has teamed up with tech firm A-Blast to offer shopping centers and their tenants a turn-key service that delivers free Wi-Fi and retail perks to shoppers via text messaging—no app required. The joint [...] Tactics Subscribers Read More...

Double Take

Sales Promotions, Sales Promotions & More

Canadian mall’s shopping event packed some fundraiser power, produced high weekday traffic numbers.

Canadian mall’s traffic-building shopping event packed some fundraising power Willowbrook’s 2013 Red Hot Charity Shopping Event wasn’t a Black Friday holiday launch per se. Still, it served as a pretty good dress rehearsal for what’s [...] Tactics Subscribers Read More...

Keeping the Faith

Sales Promotions, Sales Promotions & More

South Bay Galleria shakes off bad press, recovers from anchor tenant loss with holiday kick-off event that rallied the community and brought out more than a thousand carolers.

Watching 1,138 people caroling through the halls of South Bay Galleria last December 7, you wouldn’t have known that the California mall was under pressure. But what looked like a mere twist on the annual 1,000 Points of Light holiday kick-off[...] Tactics Subscribers Read More...

Seasonal Giveaways